GENERAL SNITCH RULES

1. market = a set of gws and/or geoareas, in such level of mutual comp, that their prices +correlate >> I WILL CHECK PRICE CORRELATIONS BETWEEN HORIZ COMPETITORS
2. CLP/WPI goals may only be used in court if can be computed (translated to moneyvalue)
3. Always use COUNTERFACTUALRELATIVITY (CONRE) = (what would have happened in the absence of the cma’s block/clearance). this means that signals must always be construed WRT effectivecomp [=no MAP = consumers may easily switch] ?…and also, any effectivecomp must be always construed WRT the given IMS. exs: would prices have declined?. would the plc’s value be different?. would the plc’s gws quality be differfent?
4. ipos generate more value than matos >> matos always willing to accept lower valuation
5. target cos are always undervalued (specially ipo targets), so that the buyer will get a valuation kick
6. no ua, no clp
7. the goal of 2LEG is the prevention+elimination of [SPILLS (+ OR -) + DEADWEIGHTLOSSES] = the underlaying MAFs that make a given IMS become too compet. perfect, or too compet. imperfect. 
8. all horizUAS + all cartels [vert or horiz] generate SIL = obl= primafacie = onusSHIFTS2def >> no BA needed
9. where there is [STRINFO (strategic info) = actual knowlg, or constructive knowlg] >> the co receving it has o2exitmarket and/or o2whistleblow…ow: deemed acceptance, with SLI