COCOO CASES

ect. cocoo v psoe. PRO.spain


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        SPAIN.gdfol              EU 


gdfolder.proSPAIN     


prompt:

you are cocoo’s competition in house solicitor. cocoo’s goal is to find liability , whether strict liability or non strict liability in the spanish government and the relevant ministry, for the many arbitral awards against spain arising from companies harmed by Spain’s decisions regarding the ECT.  Therefore, we need to argue that Spain, as a nation, is distinct from the government, that is an Agent of Spain.  When Agents are reckless or negligent in their conduct they should be found liable and pay compensation to victims, not only under contract law (as in the ongoing arbitration proceedings against Spain) but also under Tort, because under Tort, we are able to seek damages for tort victims of the government’s decisions, for example for harmed consumers, competitors, and the wider public interest.    Your job, as in house solicitor, is to read the files attached and extract ALL information to help us build a strong case against the spanish government and relevant ministry for their decisions in connection with the ECT, build a strong case against the Spanish government and relevant ministries for liability under Tort law arising from arbitral awards related to the Energy Charter Treaty (ECT):


### **1. Legal Basis for Tort Liability**
Under Spanish Tort law (Article 1902 of the Civil Code), liability arises from acts or omissions causing harm due to negligence or recklessness. Key elements to establish:
– **Duty of Care**: The government owed a duty to investors, consumers, and the public to regulate responsibly, ensuring compliance with international obligations (e.g., ECT) and avoiding foreseeable harm.
– **Breach of Duty**: Reckless regulatory changes destabilized the renewable energy sector, violating ECT protections (e.g., fair treatment, legitimate expectations).
– **Causation**: The regulatory changes directly caused financial harm (e.g., arbitral awards, legal costs) and public detriment (diverted climate/energy poverty funds).
– **Damages**: Quantifiable losses (€1.2B+ in awards, €101M in legal fees) and broader societal harm (undermined energy transition, inequitable burden on taxpayers).

### **2. Evidence of Governmental Negligence/Recklessness**
#### **a. Failure to Foresee Legal Consequences**
– The TNI report highlights Spain’s retroactive regulatory changes post-2008 crisis, which tribunals consistently deemed a breach of ECT obligations (21/27 cases lost). This indicates the government failed to conduct adequate legal risk assessments despite being an ECT signatory.
– The BIT with the Philippines (Art. 3-4) mirrors ECT protections (fair treatment, expropriation). Spain’s pattern of breaching similar treaty obligations suggests systemic negligence.

#### **b. Disregard for International Law**
– Tribunals in cases like *Canepa v. Spain* (ICSID Case No. ARB/19/4) rejected Spain’s jurisdictional objections (e.g., “lack of investment,” “abuse of process”), confirming the measures violated ECT standards. This underscores the government’s failure to align domestic policies with international commitments.

#### **c. Mismanagement of Public Funds**
– The TNI report notes Spain spent €101M on arbitration costs (average €4M/case) and faces €3B+ in pending claims. These funds were diverted from climate action and energy poverty alleviation, harming public interest.
– Spanish courts upheld the regulatory changes domestically, but tribunals found them internationally unlawful. This discrepancy shows the government prioritized short-term fiscal goals over long-term legal and financial risks.

### **3. Broader Harm to Public Interest**
– **Discriminatory System**: The ECT enabled foreign investors (89% financial speculators) to claim compensation, while domestic SMEs/cooperatives (75% of renewable investments) lacked recourse. This skewed the energy transition toward profit-driven entities, harming local stakeholders.
– **Climate Obstruction**: The TNI report warns the ECT protects €8B in Spanish fossil fuel assets. Future phase-out measures could trigger new claims, chilling climate policies (e.g., *Achmea* intra-EU objections ignored in ECT cases).

### **4. Overcoming Sovereign Immunity**
– **Commercial Exception**: If Spain’s regulatory acts are deemed commercial (e.g., managing energy markets), sovereign immunity may not apply.
– **Tortious Conduct**: Sovereign immunity does not shield intentional/reckless harm. Spain’s disregard for ECT obligations and taxpayer costs could meet this threshold.

### **5. Legal Strategy**
#### **a. Tort Claims Against Ministries**
– Target the **Ministry of Ecological Transition** and **Ministry of Industry** for designing/implementing reckless policies. Cite their awareness of ECT risks (e.g., prior arbitrations, EU directives against retroactive changes).
– Use the TNI report’s data on legal costs and awards to quantify damages.

#### **b. Public Interest Litigation**
– Argue harm to consumers (higher energy prices due to diverted funds) and competitors (unfair advantage to foreign investors). Reference the €1.2B awards as funds misallocated from Spain’s 2021 energy poverty budget (€242M).

#### **c. Precedent**
– While rare, cases like *Urgenda Foundation v. Netherlands* (climate negligence) show courts can hold governments liable for policy failures. Spain’s ECT mismanagement similarly jeopardized public welfare.

### **6. Key Documents Supporting the Case**
1. **TNI Report (2022)**:
– Spain’s 77% loss rate in ECT cases (21/27 awards).
– €1.2B+ in compensation, €101M in legal costs.
– Investors’ speculative nature (89% financial firms; 50% fossil fuel ties).

2. **Canepa v. Spain (ICSID, 2020)**:
– Tribunal’s dismissal of Spain’s jurisdictional objections, affirming ECT violations.
– Recognition of claimants’ investments despite Spain’s “shell company” arguments.

3. **Spain-Philippines BIT**:
– Illustrates Spain’s treaty obligations (fair treatment, expropriation), breached similarly under ECT.

### **Conclusion**
The Spanish government acted recklessly by enacting retroactive regulatory changes without mitigating ECT risks, causing direct financial harm and public detriment. A Tort case can hold ministries liable for negligence, seeking compensation for arbitral losses and broader societal damages. This approach shifts liability from the state (principal) to its agents (government bodies), leveraging tribunal findings and public financial data to prove recklessness.



The EU has taken the final step to exit the Energy Charter Treaty (ECT), a multilateral trade and investment agreement applicable to the energy sector, which is not compatible with the EU’s climate and energy goals under the European Green Deal and the Paris Agreement.

Two written notifications have been sent by the Council and Commission to the Government of Portugal, which is the official depositary of the Treaty, notifying respectively the withdrawal of the European Union and Euratom. The withdrawals will take effect in one year. These notifications follow the agreement between EU Energy Ministers last month on the Commission’s proposals to pursue the withdrawal and Treaty modernisation in parallel.

This week, the Union and its Member States have also reached a formal agreement to put an end to the continuation of intra-EU arbitration proceedings under the ECT that are contrary to Union law. More specifically, the agreement is aimed at clarifying, for the benefit of courts and arbitral tribunals, that the arbitration clause provided in the ECT does not apply – and never has – in the relations between an EU investor and an EU country.

The agreement follows the Komstroy judgment, in which the Court of Justice held that the arbitration clause of the ECT must be interpreted as not applicable to disputes between a Member State and an investor from another Member State concerning an investment made by the latter in the first Member State. In other words, under Union law, within that framework, arbitration awards are invalid and as such unenforceable anywhere in the Union.

This judgment binds all Member States and their domestic courts. However, the clear case law of the Union courts has not always been respected by arbitral tribunals, which have continued to accept jurisdiction and hand down awards in intra-EU proceedings. The Member States, the EU and Euratom therefore decided to negotiate an agreement under public international law to settle this matter. The agreement clarifies, for the benefit of courts and arbitral tribunals, that the arbitration clause provided in the ECT does not apply in the relations between an EU investor and an EU Member State.

The Member States and the Union further agreed to accompany the closing of negotiations on the agreement with a Declaration on the legal consequences of the Komstroy judgment. That Declaration was signed on 26 June. The Declaration is effective as of its signature and will be later published in the Official Journal of the European Union. The inter se agreement is now subject to internal procedures leading to its signature and entry into force. For the Union and Euratom, the Commission is preparing the necessary proposals to authorise signature and adoption of the agreement.

Both texts reflect the case law of the Court of Justice of the European Union and are entirely in line with the established position of the Union as expressed on numerous occasions including in open court in third country jurisdictions. The Energy Charter Treaty Secretariat has been informed of this agreement.

Background

The Energy Charter Treaty is a multilateral trade and investment agreement applicable to the energy sector that was signed in 1994 and entered into force in 1998. The European Union is a Contracting Party to that Treaty, together with Euratom, 22 EU Member States (as of 26 June 2024), as well as Japan, Switzerland, Turkey and most countries from the Western Balkans and the former Union of Soviet Socialist Republics, with the exception of Russia and Belarus. In terms of the EU Member States, Italy unilaterally withdrew in 2015. France, Germany, Poland and Luxembourg have already exited the ECT. Slovenia, Portugal and Spain have also initiated a procedure of withdrawal.

The Commission has negotiated a modernisation of the ECT on behalf of the EU to bring it in line with the Union’s climate and energy goals, and its investment protection framework. However, due to a lack of majority support from the Member States, the EU has not yet voted for the modernisation of the ECT. The Commission has subsequently proposed for the EU, Euratom and the Member States to withdraw from the unmodernised Treaty, mostly due to concerns over protection of fossil fuels investments. Under the Belgian Presidency of the EU, last month an agreement was found with Member States to proceed with the withdrawal and the modernisation process in parallel.

At the same time, the Commission has been engaged with the Member States for years to clarify the legal context for disputes under the ECT. In October 2022, the Commission sent a Communication to the Council, the European Parliament and the Member States setting out its intention to open negotiations on an agreement between the Union, Euratom and the Member States in relation to the interpretation of the Energy Charter Treaty that would include, in particular, a confirmation that the Energy Charter Treaty does not apply intra-EU and therefore, it cannot serve as a basis for arbitration proceedings.

The Union joined the Energy Charter Treaty with partner countries around the world as part of its external energy policy. The offer to arbitrate disputes contained in that Treaty was never intended to supplant the system of judicial protection set up under the EU Treaties. In its Komstroy judgment, the CJEU recognised that this was the only proper way to interpret the Energy Charter Treaty.

For More Information Energy Charter Treaty

 


The UK AND SPAIN confirm withdrawal from the Energy Charter Treaty after efforts to agree vital modernisation fail.:

Civil society organisations and parliamentarians from all political parties have been clear that the Energy Charter Treaty is an out-of-date agreement and undermines our efforts to tackle climate change. We welcome the UK’s decision to leave, which will strengthen global efforts to roll out cheap, clean renewable energy. Today, the UK joins 9 EU member states, including France, Spain and the Netherlands, in withdrawing from the treaty. The decision will support the UK’s transition to net zero and strengthen its energy security. Minister of State for Energy Security and Net Zero, Graham Stuart, said:

The Energy Charter Treaty is outdated and in urgent need of reform but talks have stalled and sensible renewal looks increasingly unlikely.

Remaining a member would not support our transition to cleaner, cheaper energy, and could even penalise us for our world-leading efforts to deliver net zero.

With £30 billion invested in the energy sector just since September, we continue to lead the world in cutting emissions, attracting international investment and providing the strongest legal protections for those who invest here


cocoo has o2:

1/scout all ec.cma.cnmc.doj decis >>  extract evidence.findings >> FOC4dams4.bsd (same case, different party/ies)

2/ 3PINT.JR + COMPLAINT (2 ec.cma.cnmc.reg.member) V  (privco/PUS/CMA/EC/reg/cnmc/Members) for their own decisions, or for failing to challenge others’ decisions, when such decision is (pot) either :

-UV decis (by cma.ec.cnmc.reg), becos enforces CLP, in a manner that is beyond the statutory powers delegated (by 1leg) to that reg/pus

-UNLAWFUL decis (by cma.ec.cnmc.reg), becos violates EULAW (Treaties…)

– unlawful undertaking agreement or conduct between direct or indirect competitors

3/complaint2 (euomb/ukparlomb) Omb decis is only a recommendation. no teeth.EX: COMPLAINT V THE EC.CMA.SOSBT… DECIS on any of my complaints listed


-EX:  (case:proSpain): cocoo complaints (to EC+cnmc) against the ECT agreement, and any related decisions that harm the signatories, like Spain. the ECT agreement IS CONTRARY TO CLP and eulaw, and promotes stealth.cons and cartel behaviour by the smaller fish that circle the sharks..COCOO: cocoo: some ect rules are incompatible with eulaw. consecuently, eu members that are also ect members, becos of the ect rules they must follow, sometimes are forced to commit uv/illegal decis. the claimants are privcos,little fish, that, to thrive, behave as a de-facto cartel ( an implied sust.ua that fails at least 1 of the 4Exempt.Conds.) + stealth.consolid. driver >> COCOO: IF EC ALLOWS ECT, EC WOULD BE ACTING U.V./ILLEGAL

-EX: (case:proGoogle): cocoo complaints against ad.rivals:  ECJ DECIS: gd.pdf.ecj.decis.24nov.vgoogle



The ECT:

Energy Charter Treaty provides a multilateral framework for energy cooperation that is unique under international law. It is designed to promote energy security through the operation of more open and competitive energy markets, while respecting the principles of sustainable development and sovereignty over energy resources.  The Energy Charter Treaty was signed in December 1994 and entered into legal force in April 1998. Currently there are fifty-three Signatories and Contracting Parties to the Treaty. This includes both the European Union and Euratom.   The Treaty’s provisions focus on four broad areas:

  • the protection of foreign investments, based on the extension of national treatment, or most-favoured nation treatment (whichever is more favourable) and protection against key non-commercial risks;
  • non-discriminatory conditions for trade in energy materials, products and energy-related equipment based on WTO rules, and provisions to ensure reliable cross-border energy transit flows through pipelines, grids and other means of transportation;
  • the resolution of disputes between participating states, and – in the case of investments – between investors and host states;
  • the promotion of energy efficiency, and attempts to minimise the environmental impact of energy production and use


The Competition & Consumer Organisation Party Limited (The COCOO). UK Companies House Registration Number: 15466919. Address: 23 Village Way, Beckenham. Postcode: BR33NA.United Kingdom. Email: contact@cocoo.uk

06.01.2025

Letter of complaint

This Complaint pertains to state aid concerns related to compensation awarded under the Energy Charter Treaty (ECT). The Energy Charter Treaty (ECT) is a multilateral agreement designed to promote and protect energy investments across borders. Below are the full details of the treaty: Date of Signature: December 17, 1994. Entry into Force: April 16, 1998.

Complainant:

The Competition & Consumer Organisation Party Limited (The COCOO). UK Companies House Registration Number: 15466919 Address: 23 Village Way, Beckenham. Postcode: BR33NA. United Kingdom. Email: contact@cocoo.uk Phone: 07716601277

Identity and legal standing:

• Type: limited company
• Representation: The Competition & Consumer Organisation Party Limited (The COCOO). UK Companies House Registration Number: 15466919 Address: 23 Village Way, Beckenham. Postcode: BR33NA. United Kingdom. Email: contact@cocoo.uk Phone: 07716601277
Our constitutional mandate is to quality-control, ex-officio, decisions by competition authorities, public bodies or firms, that could deter synergies and positive externalities, or harm competition, investment, consumer welfare or the public interest

Explain effect on competitive position:
The compensation awards granted under the ECT disproportionately favor specific investors in the energy sector, creating an uneven playing field. This distorts competition, affecting the broader European market and harming other energy companies that must comply with stricter regulatory frameworks without equivalent compensation.

5. Information regarding the Member State granting the aid

• Country: Spain
• Granting body: Central government of Spain

6. Information regarding the alleged aid measure

a) The alleged aid involves compensation payments to investors under ECT arbitration awards, funded through public resources. These payments provide financial benefits to specific companies in the renewable and fossil fuel sectors.
b) Purpose: To compensate for regulatory changes, including the repeal of favorable energy tariffs and incentives under Spain’s feed-in tariff system.
c) Amount: Estimated at €8 billion in total claims, with over €1.2 billion awarded so far.
d) Beneficiaries: Specific energy sector investors (e.g., E.ON, Antin, and others) who filed arbitration claims under the ECT.
e) Dates: Awards were issued between 2015 and 2024.
f) State aid notification: According to our knowledge, the state aid was not notified to the European Commission.

7. Grounds of complaint

a) Public resources: Compensation is paid from Spain’s state budget, directly involving public funds.
b) Selectivity: The awards benefit only specific investors in the energy sector, providing a selective advantage to those who pursued arbitration under the ECT.
c) Economic advantage: The compensation shields investors from losses due to regulatory changes, giving them an unfair financial benefit compared to competitors who did not receive similar compensation.
d) Distortion of competition: By providing selective compensation, the awards distort competition in the EU energy market, favoring specific investors over other energy producers, including those operating in compliance with Spain’s new regulations.
e) Effect on trade: These awards impact intra-EU trade by giving foreign investors competitive advantages in the Spanish and broader EU energy markets, undermining fair competition principles.

8. Compatibility of the aid

The aid is incompatible with the EU internal market because:

• It undermines the objectives of EU climate policies, including the European Green Deal, by preserving fossil fuel investments.
• It violates the principle of a level playing field by granting selective economic advantages.

9. Infringement of other EU rules

The awards infringe upon:

• Articles 107 and 108 TFEU (state aid rules).
• EU climate policy goals, such as the Paris Agreement and the European Green Deal.
• Achmea and Komstroy judgments, which deem intra-EU arbitration under the ECT incompatible with EU law.

10. Supporting documents

• Copy of the ECT.
• Text of Law 7/2021 (Climate Change and Energy Transition Act).
• Relevant arbitration awards and case summaries (e.g., E.ON v. Spain, Antin v. Spain).
• CJEU rulings in Achmea and Komstroy.

Declaration

LONDON, 06 JANUARY 2025

SIGNED: OSCAR MOYA LLEDO
DIRECTOR
THE COCOO

Posted by wpMY0dxsz043 in COCOO CASES, 0 comments

PROgoogle.nonSA

:)                        ONGOING.CASES      


GOOGLE CASE

google.all.cases.worldwide.PREISKEL.COM.TIMELINE            coll.claim v google. cat.timeline      gd.FOLDER.pro.google    chatgpt.google        


coco complaint (2 ec) , proGoogle v   ECJ DECIS: gd.pdf.ecj.decis.24nov.vgoogle  and ad.rivals

 

 


the cma has 2 open investigs on google:   (unlike cnmc or ec)>> cocoo can use an additional ground):


Google is currently facing legal challenges in both the UK and EU jurisdictions concerning its advertising technology practices.

United Kingdom:

  • Ad Tech Collective Action LLP: This group has initiated a lawsuit against Google, alleging anti-competitive behavior in the online advertising market. The Competition Appeal Tribunal has permitted this £13.6 billion lawsuit to proceed.Reuters
  • Consumer Voice: Led by Nikki Stopford, this organization has filed a class-action lawsuit on behalf of UK consumers, seeking £7 billion in damages. The claim alleges that Google’s dominance in search and advertising has led to higher prices and reduced consumer choice.The Times

European Union:

  • Over 30 European Media Companies: A coalition of more than 30 European news media organizations has filed a lawsuit against Google, seeking approximately €2.1 billion in damages. The lawsuit, filed in the Netherlands, alleges that Google’s advertising practices have harmed their businesses by limiting competition and innovation.Politico Europe
  • Epic Games: The gaming company has filed an antitrust lawsuit against Google, alleging anti-competitive practices related to app distribution and payment processing on the Android platform. This lawsuit is part of a broader legal challenge by Epic Games against major tech companies’ control over app ecosystems.The Verge


Here are insights and potential arguments to defend Google based on the antitrust ruling and exclusivity clause concerns in the provided report:


1. Challenge the Exclusivity Clause Argument

Key Argument: Google’s revenue-sharing agreements (RSAs) with device manufacturers and browsers are not inherently anticompetitive but serve to ensure a streamlined and user-friendly experience.

  • Pro-Competitive Benefits:
    • RSAs allow Google to offer a high-quality, consistent user experience by optimizing search integration across platforms.
    • The agreements support device manufacturers (e.g., Apple) by providing significant revenue, which fosters further innovation in the tech ecosystem.
  • No Lock-In Effect:
    • Users retain the ability to switch default search engines on devices or browsers.
    • Google’s dominance in search stems from user preference for its superior search capabilities, not because of an inability to switch.
  • Precedent: In Illinois Tool Works Inc. v. Independent Ink, Inc. (2006), the U.S. Supreme Court held that leveraging a dominant product (here, Google Search) does not automatically establish anticompetitive conduct unless coercion or harm to consumer choice is proven.

2. Default Bias as a Consumer Preference, Not Foreclosure

Key Argument: The CMA’s focus on “default bias” oversimplifies consumer behavior and ignores competition from rivals like Bing, DuckDuckGo, and Yahoo.

  • Behavioral Economics vs. Choice:
    • Users choose Google due to its superior performance and relevance in search results, not merely due to its preloaded status.
    • Statistical Evidence: Studies show that even when presented with other search engine options, most users still prefer Google.
  • Market Alternatives:
    • Other search engines like Bing and DuckDuckGo are accessible across platforms and have gained user trust in specific niches (e.g., privacy-focused searches by DuckDuckGo).
    • This demonstrates that competition is present and that default bias is not an insurmountable barrier.

3. High Costs of Replicating Google’s Infrastructure Highlight Natural Barriers, Not Anticompetitive Practices

Key Argument: The substantial financial and technical investment required to build a competitive search engine is a natural barrier, not one artificially created by Google.

  • Court Findings on Capital Expenditures:
    • The report highlights that replicating Google’s infrastructure would require $20 billion in capital and $7 billion annually in operating costs.
    • These figures reflect the complexity and innovation inherent in search, not anticompetitive behavior by Google.
  • Precedent: In Trinko (2004), the U.S. Supreme Court ruled that a firm is not obligated to help competitors overcome inherent market challenges unless there is clear evidence of exclusionary practices.

4. Revenue-Sharing Agreements (RSAs) as Common Industry Practice

Key Argument: RSAs are standard across industries and benefit all parties involved, including consumers.

  • Economic Justification:
    • By sharing advertising revenue, Google supports the financial health of browser developers and device manufacturers, which in turn benefits end-users through improved products and services.
    • These agreements also lower device and software costs for consumers.
  • International Precedent: In Intel v. European Commission (Case T-286/09), the General Court recognized that rebate and exclusivity agreements must be evaluated in light of their economic context and benefits. Google’s RSAs can similarly be justified as pro-competitive.

5. Penalizing Google Could Harm Innovation and Consumers

Key Argument: Remedies like breaking up Google’s ad tech or prohibiting RSAs could have unintended negative consequences.

  • Potential Harms to Consumers and Publishers:
    • Increased costs for device manufacturers could be passed down to consumers, resulting in higher prices or reduced service quality.
    • Small publishers might lose out on Google’s optimized ad placement tools, reducing their ad revenue and threatening content diversity.
  • Innovation Stifling:
    • Restricting Google’s ability to compete aggressively could slow technological advancements in search and advertising.
  • Precedent: In United States v. IBM (1969), the government dropped its antitrust case after realizing that intervention could harm technological innovation and market efficiency.

6. Market Dynamics Show Active Competition

Key Argument: Google’s dominance is not a result of foreclosure but a reflection of dynamic competition and consumer preference.

  • Market Shares and Trends:
    • Bing and DuckDuckGo have increased their market presence in niches, demonstrating active competition.
    • Microsoft’s substantial investments in Bing underscore the presence of significant market rivalry.
  • Antitrust Context: In United States v. Microsoft Corp. (2001), the court recognized that aggressive competition is lawful if it leads to superior products, as seen with Google’s search dominance.

Conclusion and Suggested Defense Strategy

  1. Focus on Consumer Benefits:
    Emphasize how Google’s RSAs support innovation, lower device costs, and improve user experience.
  2. Challenge Market Foreclosure Claims:
    Present evidence of consumer choice, active competition, and lack of coercive practices in default settings.
  3. Propose Behavioral Remedies:
    Suggest transparency measures in RSAs rather than structural remedies, which could harm innovation and consumer welfare.


Your Law Firm’s Letterhead]
[Date]

To:
Competition and Markets Authority
The Cabot
25 Cabot Square
London E14 4QZ

Subject: Formal Complaint Challenging CMA’s Provisional Findings on Google’s Ad Tech Practices

Dear Sir/Madam,

We represent Google LLC and its subsidiaries (“Google”) in relation to the CMA’s provisional findings dated 6 September 2024, alleging anti-competitive conduct in Google’s ad tech operations. We submit this letter to formally contest the Statement of Objections, highlighting legal, factual, and procedural grounds while addressing the substantial risks of negative externalities if penalties or structural remedies are imposed.


1. Legal and Factual Grounds to Challenge the CMA’s Decision

a. Challenge to the Exclusivity Clause Argument

Google’s revenue-sharing agreements (RSAs) with device manufacturers and browsers are not inherently anti-competitive but serve a vital role in providing a streamlined and user-friendly experience.

  • Pro-Competitive Benefits:
    • RSAs allow Google to deliver a consistent, high-quality user experience by optimizing search integration across platforms.
    • The agreements generate significant revenue for partners like Apple, fostering innovation and improving the broader tech ecosystem.
  • No Lock-In Effect:
    • Users retain the ability to switch default search engines on devices or browsers easily, demonstrating that Google’s dominance stems from user preference for its superior search capabilities.
  • Precedent: In Illinois Tool Works Inc. v. Independent Ink, Inc. (2006), the U.S. Supreme Court held that leveraging a dominant product does not automatically establish anti-competitive behavior unless coercion or harm to consumer choice is proven.

b. Default Bias as a Consumer Preference, Not Foreclosure

The CMA’s focus on “default bias” oversimplifies consumer behavior and misrepresents the competitive environment.

  • Behavioral Economics vs. Choice:
    • Users overwhelmingly choose Google for its superior search performance, not simply because of its preloaded status.
    • Studies indicate that even when presented with alternative search engines, users prefer Google due to its accuracy and relevance.
  • Market Alternatives:
    • Rivals like Bing, Yahoo, and DuckDuckGo offer competitive options and have gained traction in specific niches (e.g., privacy-focused searches by DuckDuckGo).

c. High Costs of Replicating Google’s Infrastructure Highlight Natural Barriers, Not Anticompetitive Practices

The CMA’s findings disregard the substantial financial and technical investment required to replicate Google’s search infrastructure.

  • Court Findings on Capital Expenditures:
    • The cost to replicate Google’s technical infrastructure is estimated at $20 billion in capital and $7 billion in annual operating costs.
    • These figures reflect the natural complexity of the search market rather than any artificial barriers imposed by Google.
  • Precedent: In Verizon v. Trinko (2004), the U.S. Supreme Court ruled that natural barriers do not equate to anti-competitive conduct.

d. Revenue-Sharing Agreements (RSAs) as Common Industry Practice

RSAs are a standard mechanism across industries and serve to enhance efficiency and improve consumer experiences.

  • Economic Justification:
    • These agreements lower costs for consumers while supporting the financial health of browser developers and device manufacturers.
    • They allow Google to reinvest in improving its search and ad technologies.
  • International Precedent: In Intel v. Commission (Case T-286/09), the General Court recognized that exclusivity agreements should be evaluated in their economic context, emphasizing their pro-competitive benefits.

2. Procedural and Evidentiary Concerns

a. Flawed Counterfactual Analysis

The CMA’s findings rely on speculative counterfactuals that fail to account for the complexities of the digital advertising market.

  • Recommendation: A more rigorous economic analysis should be conducted, incorporating data from other platforms such as Amazon and Meta to provide a balanced view of competition.

b. Absence of Demonstrable Consumer Harm

The CMA has not established any evidence of direct harm to consumers, a cornerstone of competition law. Instead, Google’s practices have lowered costs for publishers, sustained free content, and improved consumer choice.


3. Risks of Overregulation and Negative Externalities

a. Impact on Small Publishers and Advertisers

Structural remedies like forced unbundling could disrupt Google’s ecosystem, increasing costs and reducing ad revenue for small publishers.

b. Chilling Effect on Innovation

Interventions could stifle Google’s ability to innovate, slowing technological advancements in search and ad optimization.

  • Precedent: In United States v. IBM (1969), overregulation in the tech industry was recognized as a potential inhibitor of innovation, leading to the case being dropped.

c. International Policy Misalignment

The CMA’s approach risks diverging from the U.S. DOJ and EU Commission, creating regulatory uncertainty and reducing the UK’s competitiveness in attracting tech investment.


4. Pro-Competitive Benefits of Google’s Practices

  • Efficiency Gains: Google’s integrated ad tech stack reduces transaction costs and maximizes publisher revenue.
  • Consumer Welfare: Google’s ad ecosystem sustains free or affordable digital content for millions of users.
  • Market Innovation: Continuous improvements in AI-driven targeting benefit both advertisers and end-users.

Conclusion and Recommendations

In light of these arguments, we respectfully urge the CMA to reconsider its provisional findings and adopt a more balanced approach. We recommend:

  1. Revisiting the market definition to reflect the full scope of competition.
  2. Acknowledging the pro-competitive justifications of Google’s RSAs and integrated stack.
  3. Exploring behavioral remedies, such as increased transparency, rather than structural interventions that could harm innovation and consumer welfare.

We remain committed to engaging in further discussions and providing additional evidence to assist the CMA in reaching a fair and proportionate resolution

 



The recent antitrust ruling against Google — the first major tech antitrust decision since Microsoft in 2001 — found the company guilty of anticompetitive practices. It also provided a wealth of information on arguably the most lucrative market in the technology space: search. Many questions still remain, like what penalties Google will have to pay, the possibility of court-mandated breakup of the company and the specifics of how such actions might unfold. Interestingly, some potential penalties may end up benefiting Google more than harming it (or hurting other competitors, such as Apple, more).

Google has already declared its intent to appeal the decision, so I expect this case to drag on for a while.

I had a chance to go through the full ruling this past week. In this post, I’d like to discuss some of the most interesting notes from the trial regarding Google and the search market as a whole.

Google’s market dominance is tied to several factors

Before we jump into some of the details of the antitrust ruling, here’s a quick reminder of the scale of Google’s footprint in the search market:

  • 3.5 billion searches run through Google every day.
  • Google has approximately 90% of the search market share in the U.S.
  • Google generated $146 billion in search revenue in 2021, at ~80% gross margins.

It’s hard to overstate Google’s dominance in the search market, which is why this ruling could be so consequential. Here are five key takeaways from the verdict that shed some light on how Google runs its business.

1. Google pays a lot of money for its default search engine status

One of the most eye-opening revelations of this case is just how much Google spends to maintain its position as the default search engine on various platforms, relative to other costs.

In 2021 alone, Google shelled out an eye-watering $26 billion to secure these default placements on devices and browsers — nearly four times more than all other search-specific costs combined.

These payments are structured as revenue-sharing agreements, where partners like Apple and Android device manufacturers get a cut of the advertising revenue generated from Google searches on their platforms.

In the words of the court:

“Google pays huge sums to secure these preloaded defaults. Usually, the amount is calculated as a percentage of the advertising revenue that Google generates from queries run through the default search access points. This is known as ‘revenue share.’ In 2021, those payments totaled more than $26 billion. That is nearly four times more than all of Google’s other search-specific costs combined.”

These payments played a significant role in Google’s guilty verdict, as they were seen as a way to lock out competitors and prevent them from achieving the scale necessary to compete effectively.

In fact, Google’s combined operational costs for running their search and ads businesses (approximately $19.5 billion per year) are still less than what they spend on securing default placements. The default payments are larger than all other costs associated with running the entire Google search and ads business.

2. Default bias gives Google a strategic advantage

Default bias refers to the natural tendency of users to stick with the preloaded or default options on their devices, often without considering alternatives, which I’ve written about before. The concept of “default bias” was a crucial factor in the court’s decision, as it explains why Google’s payments to secure default status are so effective.

The court noted:

“That users overwhelmingly use Google through preloaded search access points is explained in part by default bias, or the ‘power of defaults.’ The field of behavioral economics teaches that a consumer’s choice can be heavily influenced by how it is presented. The consensus in the field is that ‘defaults have a powerful impact on consumer decisions.’”

Google capitalizes on this bias by ensuring its position as the default search engine on major platforms like Apple’s Safari and Android devices. The ruling highlighted that approximately 50% of all general search queries in the United States flow through these default search access points, making it incredibly challenging for other search engines to gain traction. As the court explained:

“Individuals often are not aware that they are acting out of habit. Consequently, when users are habituated to a particular option, they are unlikely to deviate from it.”

By securing its default status on so many devices, Google effectively ensures that a majority of users continue to use its search engine. This strategy reinforces its market dominance.

3. Google uses its financial leverage to block competition

Microsoft has long tried to challenge Google’s supremacy in the search market with its own Bing search engine, but with limited success. Despite Microsoft investing nearly $100 billion in Bing over the past two decades, the search engine has struggled to capture significant market share.

The ruling highlights:

“Bing is Google’s largest general search competitor today. It is the only rival that crawls the web and generates its own search results. The next two largest search engines, Yahoo and DDG, syndicate their search results from Bing.”

However, Bing’s market share has never exceeded 12% — and on mobile devices, it’s even lower, at just 1.3% of search queries.

Despite Microsoft’s massive investment, Bing has struggled to secure the distribution deals necessary to significantly increase its market share. Microsoft made serious attempts to position Bing as the default search engine on Apple’s iOS devices — a potential game-changer given Apple’s vast user base. However, these efforts were largely unsuccessful due to Google’s dominant financial position and willingness to outbid competitors.

As the ruling notes:

“Microsoft has tried at various points to win over Apple by offering higher revenue shares or significant investments in Apple’s ecosystem, but Google has been able to outbid Microsoft and maintain its default status on Apple devices.”

In fact, during the course of the trial, Microsoft executive Jon Tinker testified that Microsoft was willing to pay Apple in excess of 100% of the revenue/gross profit that Microsoft earned in order to secure default status. But they still couldn’t match Google.

This underscores the enormous challenges Bing faces in competing with Google, particularly when it comes to securing critical distribution channels. Google’s financial leverage and long-term agreements made it nearly impossible for Bing to displace Google as the default search engine on key operating systems like iOS.

4. The cost of replicating Google’s search engine is astronomically high

The ruling against Google also provided a rare glimpse into what it would take for a company like Apple to build a search engine that could compete with Google (if, say, they didn’t want to auction off default rights). Even an efficiently run competitor would require $20 billion in initial capital expenditure for infrastructure, plus $7 billion in annual operating costs.

As detailed in the ruling:

“Google estimated that the total capital expenditures required [for Apple] to reproduce [Google’s technical] infrastructure dedicated to search would be in the rough order of $20 [billion]. On top of that, if Apple could sustain a business with only one third of Google’s engineering and product management costs, it still would cost Apple $7 billion annually.”

These figures underscore the financial and technical hurdles that any company (yes, even Apple) would face in trying to rival Google’s search engine. The ruling clarifies why so few companies have made any serious attempts to build a search engine to rival Google’s, and why even a company like Apple may have been happy to receive their 100% margin (or approximately $15 billion in payments) for default access, rather than build a search engine of their own.

5. Google’s distribution agreements amount to anticompetitive practices

The crux of the ruling against Google was its use of its exclusive distribution agreements to maintain its monopoly in the general search services and general search text ads markets. The court found that Google’s extensive payments to secure default search engine status on key platforms effectively locked out competitors and stifled innovation.

The ruling states:

“Google’s distribution agreements are exclusive and have anticompetitive effects. These agreements foreclose a substantial share of the market, depriving rivals of scale. Google has used these agreements to maintain its monopoly power by charging supracompetitive prices for general search text ads, resulting in monopoly profits.”

By ensuring that no other search engines were preloaded on devices, Google created significant barriers for competitors to reach users, which the court found to be in violation of Section 2 of the Sherman Act. This behavior was deemed to harm both competition and consumers by reducing the incentives for innovation in the search market.

The verdict may be in, but the jury is still out

The antitrust trial against Google helps illustrate some of the market dynamics that underpin its dominance in the search engine market. While the trial verdict may be in, the way this ultimately plays out for Google isn’t written in stone.

For example, if regulators decide that users have to choose their default search engine when setting up a device or browser — rather than allowing companies to pay for that status — many users might still opt for Google. That would result in the company saving the more than $25 billion it currently spends, while only seeing a small drop in share. It will be fascinating to see how these scenarios unfold as the story continues.



 

SAMPLE LETTER OF COMPLAINT

The Registrar
Competition Appeal Tribunal
Salisbury Square House
8 Salisbury Square
London EC4Y 8AP

Re: Application for Permission to Intervene in Case Nos: 1572/7/7/22 & 1582/7/7/23

Dear Sir/Madam,

We write on behalf of the COCOO to seek permission under Rule 16 of the Competition Appeal Tribunal Rules 2015 to intervene in the collective proceedings brought by Ad Tech Collective Action LLP against Alphabet Inc. and its subsidiaries (Google).

1. Identity of The COCOO

The Competition & Consumer Organisation Party Limited (The COCOO). UK Companies House Registration Number: 15466919 Address: 23 Village Way, Beckenham. Postcode: BR33NA.United Kingdom. Email: contact@cocoo.uk Phone: 07716601277
Our constitutional mandate is to quality-control, ex-officio, decisions by competition authorities, public bodies or firms, that could deter synergies and positive externalities, or harm competition, investment, consumer welfare or the public interest
COCOO is uniquely positioned to offer insights into how these proceedings will impact competition, innovation, and market efficiency.

2. Title of the Proceedings

The present proceedings are titled:
• Case Nos: 1572/7/7/22 and 1582/7/7/23
• Parties: Ad Tech Collective Action LLP (Proposed Class Representative) v Alphabet Inc., Google LLC, Google Ireland Ltd., and Google UK Ltd.

3. Address for Service

COCOO designates [Your Legal Representative’s Name] of [Firm Name], [Address], as its representative for these proceedings.

4. Issues Affecting COCOO

The allegations against Google focus on self-preferencing and vertical integration in its ad tech stack, raising questions about competitive dynamics in this sector. These claims, if upheld, could have significant negative consequences for publishers, advertisers, and consumers by disrupting an ecosystem that relies on innovation, interoperability, and efficiency.

5. Position in Support of Google

COCOO supports Google’s position and will focus on the following:

Undermining Class Certification
• Key Argument: Emphasize the lack of concrete and robust counterfactual scenarios. Claimants must prove a common loss across the proposed class, but the dynamic nature of ad auctions and varied publisher practices undermine this assertion.
• Strengthening with UK Context: Highlight the challenges claimants face in certifying an opt-out class under the Consumer Rights Act 2015. The Tribunal should reject speculative economic models that lack real-world substantiation, as evident from prior UK cases like Merricks v Mastercard​​.
2. Challenging Market Definition and Dominance
• Key Argument: Argue that the claimants narrowly define the market as “open web display ads” to artificially inflate Google’s dominance.
• Strengthening with UK Context: Introduce evidence that UK publishers use a range of ad platforms (e.g., Meta, Amazon) in addition to Google, highlighting vibrant competition. Stress that applying a rigid market definition risks misaligning UK competition policy with global norms​​.
3. Pro-Competitive Justifications
• Key Argument: Google’s practices result in innovations that improve auction efficiency and generate higher revenues for publishers.
• Strengthening with UK Context: Reference the French Competition Authority’s decision where Google’s proposed commitments were seen as restoring competitive market functioning. Stress that applying similar remedies in the UK ensures consistency without undermining economic efficiency​​.
4. Attacking Methodology and Quantification of Damages
• Key Argument: Claimants rely on speculative damages models that do not account for real-world complexities in ad auctions.
• Strengthening with UK Context: Use expert evidence to show how UK publishers might have benefited from Google’s innovations, offsetting alleged losses. Highlight flaws in using aggregated models to infer damages for heterogeneous publishers​​.
5. Leveraging Google’s Previous Commitments and Compliance
• Key Argument: Google has demonstrated goodwill by adhering to commitments accepted by the French Competition Authority, improving interoperability and transparency.
• Strengthening with UK Context: Stress that imposing additional remedies in the UK risks overregulation and could harm small publishers by increasing operational complexity. Emphasize that Google’s ongoing commitments should suffice to address concerns without disrupting the market​​.
Broader Implications for UK Competition Policy and Economy
• Risk of Overregulation: Highlight that a decision against Google could embolden interventionist policies by the CMA, deterring foreign investment and innovation​.
• Economic Impact: Point out that structural remedies could disproportionately harm small UK publishers, reducing their competitiveness and threatening content diversity.

To develop a strategy for defending Google in these collective proceedings related to its alleged anticompetitive practices in ad tech, we need to focus on:
• Undermining the Class Certification: Emphasize the technical and legal deficiencies in the claimant’s methodology for proving class-wide harm, such as the lack of robust counterfactuals and reliance on speculative damages models​​​.
• Challenging Market Definition and Dominance: Argue that the market definitions provided by the claimants are overly narrow or artificial, thereby challenging the assertion of Google’s dominant position​​.
• Highlighting the Pro-Competitive Justifications: Stress that Google’s integration of its platforms, such as DFP and AdX, results in efficiency gains and better outcomes for publishers and advertisers​​.
• Attacking Methodology and Quantification of Damages: Criticize the claimant’s reliance on flawed economic models that lack real-world data and fail to properly estimate damages​​.
• Building on Previous Settlements and Compliance: Reference Google’s commitments in similar cases (e.g., the French Competition Authority) and highlight ongoing compliance efforts to show goodwill and mitigate allegations of willful misconduct​​.

(a) Economic Efficiency and Total Welfare (Motta’s Framework)
• Key Point: Motta’s framework highlights that competition policy should aim to maximize total welfare, considering both consumer and producer surplus.
• Defense Argument: Google’s vertically integrated ad tech stack reduces transaction costs, enhances real-time bidding, and ensures seamless ad delivery, which collectively boost efficiency and benefit publishers and advertisers. Unbundling these services would likely disrupt these efficiencies, leading to higher costs and reduced functionality for smaller players.
• Illustration: Use case studies demonstrating how SMEs benefit from Google’s integrated services, which they cannot replicate independently due to cost and complexity constraints.
(b) Dynamic Efficiency and Innovation Incentives
• Key Point: Dynamic efficiency drives long-term innovation and market competitiveness, an aspect crucial to the fast-evolving digital advertising sector.
• Defense Argument: Google’s integration fosters innovation in AI-powered ad optimization, benefiting both publishers and advertisers. Remedies like forced separation could stifle this innovation, harming the market in the long term.
• Illustration: Highlight Google’s innovations in targeting algorithms, which have increased ad relevance and consumer engagement, showing how these innovations would slow under restrictive remedies.
(c) Counterfactual Challenges and Methodological Flaws
• Key Point: Counterfactual analysis is vital in competition cases but must be robust and realistic.
• Defense Argument: The PCR’s counterfactuals assume an idealized, highly competitive market without substantiating how competition would naturally evolve without Google’s alleged abuses. They fail to account for network effects, economies of scale, and the competition from platforms like Meta and Amazon.
• Illustration: Use Motta’s analysis to critique these assumptions and provide alternative scenarios that reflect the complexities of digital markets.
(d) Two-Sided Market Dynamics and Consumer Welfare
• Key Point: Digital advertising markets are two-sided, where efficiencies for advertisers indirectly benefit consumers through free or lower-cost services.
• Defense Argument: Google’s ability to optimize ad delivery benefits consumers by supporting free platforms like YouTube and Search. Remedies disrupting this balance risk reducing consumer welfare through higher advertising costs and less innovation.
• Illustration: Present data showing how lower ad costs on Google’s platforms sustain free consumer services and incentivize content diversity.
Contribution to the Tribunal’s Deliberation
COCOO’s intervention will provide:
• Economic Analysis: Evidence-based assessments of vertical integration and its benefits.
• Critique of PCR’s Models: Addressing the speculative and flawed methodologies in the counterfactual scenarios and damages calculations.
• Policy Implications: Highlighting the risks of disproportionate remedies, such as overregulation, which could harm the UK’s digital economy and competitiveness.
Scope of Intervention
COCOO will focus on:
• Economic Impact: The effect of proposed remedies on market efficiency, especially for SMEs.
• Counterfactual Feasibility: Critiquing the PCR’s economic models and damages methodology.
• Policy Considerations: Balancing competition enforcement with the need for innovation and global competitiveness.

(a) Economic Efficiency and Total Welfare (Motta’s Framework)

Massimo Motta emphasizes that competition policy should maximize total welfare, balancing consumer and producer surplus. Google’s vertical integration generates significant efficiency gains by reducing transaction costs, enhancing real-time bidding, and facilitating seamless ad delivery. Remedies such as unbundling risk harming these efficiencies, which could reduce total welfare by increasing operational complexity and costs for smaller market players.

(b) Dynamic Efficiency and Innovation Incentives

Google’s integration of ad tech services fosters dynamic efficiency by enabling continuous innovation, particularly in AI-driven ad optimization. Motta highlights the risk of chilling effects on innovation when competition enforcement targets practices that enhance efficiency and benefit consumers. Disruptive remedies could slow innovation and harm both publishers and advertisers reliant on Google’s tools.

(c) Counterfactual Challenges and Methodological Flaws

The PCR’s claims rest on speculative counterfactual scenarios that assume a highly competitive market without Google’s alleged abuses. These counterfactuals fail to account for the complexity of digital advertising markets, including network effects, economies of scale, and competitive pressure from alternative platforms (e.g., Meta, Amazon). Motta’s work underscores the need for robust economic evidence when assessing counterfactuals, which is lacking in this case.

(d) Two-Sided Market Dynamics and Consumer Welfare

Digital advertising operates in a two-sided market, where efficiencies on the advertiser side indirectly benefit consumers through lower prices and free services (e.g., Google Search, YouTube). Remedies that undermine Google’s ability to optimize both sides of the market could lead to higher costs and reduced consumer welfare.

6. Contribution to the Tribunal’s Deliberation

COCOO’s intervention will assist the Tribunal by:

• Providing economic analysis of vertical integration benefits, drawing on Motta’s arguments to demonstrate how these efficiencies support publishers, advertisers, and consumers.
• Critiquing speculative counterfactuals and damages methodologies presented by the PCR, offering a grounded perspective on market realities.
• Assessing the proportionality of proposed remedies, advocating for less intrusive measures that preserve market efficiency while addressing competition concerns.

7. Scope of Intervention

COCOO will limit its intervention to the following areas:

• The economic impact of proposed remedies on market efficiency, particularly for SMEs.
• The adequacy and feasibility of the PCR’s counterfactual scenarios and damages analysis.
• Broader policy implications, including the risks of overregulation and reduced global competitiveness for the UK’s digital economy.

Conclusion

For the reasons outlined above, COCOO respectfully requests permission to intervene. Our unique perspective and expertise will provide valuable insights into the complexities of this case, supporting the Tribunal in its deliberation and contributing to a fair resolution.

We remain at the Tribunal’s disposal to provide further information or clarification.

Yours faithfully,

[Your Full Name]
[Your Position]

On behalf of COCOO

Enclosures:
• Statement of Interest
• Supporting Documents

The COCOO
The Competition & Consumer Organisation Party Limited (The COCOO). UK Companies House Registration Number: 15466919 Address: 23 Village Way, Beckenham. Postcode: BR33NA. United Kingdom. Email: contact@cocoo.uk Phone: 07716601277
Our constitutional mandate is to quality-control, ex-officio, decisions by competition authorities, public bodies or firms, that could deter synergies and positive externalities, or harm competition, investment, consumer welfare or the public interest

==================================

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achmea. kosmstroy

Yes, the Achmea and Komstroy judgments provide new insights that can strengthen Spain’s defense in ECT-based arbitration cases. These insights revolve around jurisdictional challenges, the interplay between EU law and the ECT, and enforcement strategy. Here’s how Spain can leverage these arguments:


1. Strengthened Jurisdictional Objections (Intra-EU Disputes)

  • EU Law Supremacy:
    Spain can argue that, per Achmea and Komstroy, the ECT’s arbitration clause (Article 26) is inapplicable to disputes between EU Member States. These judgments confirm that such arbitration undermines the autonomy of EU law.

    • Komstroy explicitly extends the Achmea reasoning to the ECT, reinforcing Spain’s objection to arbitral tribunals’ jurisdiction over intra-EU disputes.
  • Binding Precedents for EU Courts:
    Spain can invoke these rulings in EU Member State courts to challenge the validity of arbitral awards, aiming to have them annulled or enforcement denied based on incompatibility with EU law.

2. Public Policy Defense in EU Courts

  • Public Policy Exception:
    When opposing enforcement of awards in EU courts, Spain can argue that enforcing such awards violates the public policy of the EU, as it conflicts with the fundamental principles of EU law established in Achmea and Komstroy.
  • State Aid Rules:
    Spain could further argue that compensatory payments ordered by arbitral awards may constitute unlawful state aid under EU law, providing additional grounds to resist enforcement.

3. Fragmentation of Enforcement Landscape

  • Inconsistency Between EU and Non-EU Jurisdictions:
    Spain can highlight the legal uncertainty caused by the divergence between EU and non-EU courts on ECT enforcement.

    • Within the EU, courts have invalidated or refused to enforce awards based on the Achmea and Komstroy rulings.
    • Outside the EU, courts (e.g., U.S., Switzerland, UK) often disregard these rulings, prioritizing the ECT and ICSID Convention over EU law.
  • Strategic Litigation:
    Spain can strategically focus on contesting enforcement in EU jurisdictions, where the Achmea and Komstroy rulings are more likely to be respected. This approach could reduce Spain’s financial exposure.

4. Reframe Energy Reforms as Necessary and Lawful

  • Aligning with EU Directives:
    Spain should stress that its energy reforms were undertaken to comply with EU climate and energy goals, such as the Green Deal and Paris Agreement. This strengthens its argument that the reforms were not arbitrary but necessary to fulfill legal obligations.
  • Proportionality and Public Interest:
    Reiterate that the regulatory changes were proportionate responses to economic crises and the need to ensure sustainable energy policy, aligning with EU principles.

5. Push for Unified EU Position on ECT Withdrawal

  • Leverage EU’s Coordinated Withdrawal:
    Spain can argue that its withdrawal from the ECT, alongside other EU Member States, reflects a consensus that intra-EU disputes should be resolved within the EU legal framework. This bolsters Spain’s stance that arbitration under the ECT for intra-EU cases lacks legitimacy.

Conclusion

Spain’s defense gains significant strength from the Achmea and Komstroy judgments, particularly in intra-EU disputes. By focusing on jurisdictional challenges, public policy defenses, and alignment with EU climate goals, Spain can effectively limit its liability and challenge enforcement within the EU. However, Spain must remain cautious about enforcement risks in non-EU jurisdictions and tailor its strategy accordingly


Komstroy and its impact on intra-EU arbitration under the ECT

In September 2021, the CJEU in Komstroy v Moldova directly addressed the question of intra-EU disputes under the ECT for the first time. This post will examine the implications of that decision for intra-EU arbitrations in light of recent ICSID cases that have addressed the issue.

The CJEU’s decision in Komstroy

In Komstroy, a Ukrainian company brought an arbitration against the Republic of Moldova under the ECT, and an award was rendered in favour of the claimant in an arbitration seated in France. Moldova sought to set aside the award under the French Code of Civil Procedure on the basis that the dispute did not involve an “investment” within the meaning of the ECT. The French courts referred the dispute to the CJEU for a preliminary ruling on that issue, among others.

Although the issue of whether the arbitration mechanism under article 26 of the ECT is applicable to intra-EU disputes was not directly referred to the CJEU, the CJEU nevertheless took the opportunity to address the question. It observed that since the ECT is an act of EU law, an arbitral tribunal constituted  under article 26 may be required to interpret, and even apply, EU law in a dispute. However, such a tribunal is not located within the judicial system of the EU, and awards rendered under article 26 are not subject to review by a court of a member state. This means that the questions of EU law involved in such a dispute cannot be submitted to the CJEU for a preliminary ruling, and so the full effectiveness of EU law would not be guaranteed.

On that basis, the CJEU determined that, by providing for recourse to an arbitral tribunal to interpret EU law outside of the EU legal order, article 26 of the ECT is not compatible with EU law. Therefore, the dispute resolution mechanism under the ECT cannot apply within the EU legal order. The fact that the ECT is a multilateral investment treaty rather than a bilateral one made no difference to this conclusion.

In adopting this approach, the CJEU has essentially clarified that its reasoning in Achmea also applies to intra-EU investment arbitration under the ECT, which many have long suspected would be the case.

Implications of Komstroy on intra-EU ECT arbitrations

That said, does the confirmation in Komstroy that the Achmea reasoning applies to multilateral investment treaties like the ECT mean that ECT tribunals will now be more likely to decline jurisdiction to hear disputes between EU investors and an EU member state?

To date, two ICSID tribunals in particular have substantively considered this question: Infracapital F1 Sarl v Spain and Kruck v Spain. These cases were determined in a context where the tribunals had already issued decisions on jurisdiction based on an intra-EU objection prior to Komstroy, and Spain was seeking to re-open the decisions on the basis that Komstroy should be taken into consideration. Both tribunals rejected the argument that Komstroy should be a basis for declining jurisdiction under the ECT. In doing so, they pointed to a number of key reasons not to apply the CJEU’s reasoning in Komstroy to each case.

First, it is international law, not EU law, that applies to determine a tribunal’s jurisdiction. Under the principles of international law, the express words of the ECT cannot have different meanings as between different configurations of EU and non-EU contracting parties and their investors. The CJEU’s premise that there should be separate treatment for intra-EU disputes and non-intra-EU disputes is unsupported by the provisions of the ECT and its objectives.

Second, where the claimant has a right to arbitration under the express terms of the ECT, nothing in the ECT gives a tribunal the authority to disregard or modify the explicit provisions of the ECT and decline jurisdiction on the basis of a contracting party’s obligations under a different legal order. Komstroy can therefore have no relevance in determining the question of jurisdiction.

Third, both the EU member states and the EU itself have acceded to the ECT. When they did so, they could have made special provision for intra-EU disputes, but did not do so. Accordingly, the contracting parties did not provide arbitral tribunals with any legal basis for refusing to interpret and apply the ECT in accordance with its plain terms.

Fourth, it would be improper to remove the tribunal’s jurisdiction to decide the claimants’ claims based on the Komstroy judgment when the judgment was issued several years after the claimants had filed their request for arbitration. Given the perfection of Spain’s consent to arbitration prior to Komstroy, that consent cannot be retroactively invalidated.

Questions left open

The contrasting positions of the CJEU in Komstroy and the tribunals in Infracapital and Kruck leave some key questions open, including in particular:

 Are future arbitral tribunals likely to continue the trend set by Infracapital and Kruck by exercising jurisdiction over any new proceedings post-Komstroy?

If tribunals do adopt this approach, will Komstroy make it more difficult to enforce an intra-EU ECT award within EU Member States, now that the CJEU has pronounced an incompatibility of Article 26 of the ECT with the EU legal order?



The CJEU has ruled that intra-EU arbitration under the Energy Charter Treaty is incompatible with EU law. The decision, Moldova v. Komstroy, is consistent with the CJEU’s March 2018 ruling in Slovak Republic v. Achmea that arbitration clauses in intra-EU bilateral investment treaties are inconsistent with EU law.

  • The CJEU also held that the debt derived from an electricity supply contract at issue in Komstroy did not constitute a protected “investment” for purposes of the ECT.
  • Investors can now expect further Achmea-based objections to jurisdiction of intra-EU ECT tribunals and enforcement of intra-EU ECT awards.

On September 2, 2021, the Court of Justice of the European Union (the “CJEU”) ruled in Moldova v. Komstroy that the investor-State dispute settlement mechanism in Article 26 of the Energy Charter Treaty (“ECT”) is incompatible with European Union (“EU”) law, insofar as it permits arbitration between EU investors and EU Member States. The CJEU adopted the same reasoning as its Achmea judgment concerning bilateral intra-EU treaties. The judgment is in line with the position of the European Commission and the majority of EU Member States and the opinion of CJEU Attorney General Szpunar, as we reported here and here. The CJEU also ruled that the investors’ debt claim under an electricity supply contract in the underlying arbitration did not constitute a protected “investment” under the ECT’s definition of the term.

Komstroy was one of several cases pending before the CJEU in which the Court was asked to determine whether intra-EU ECT arbitration is compatible with EU law. In arbitrations involving EU Member States and investors under the ECT, investors can now expect objections to the jurisdiction of arbitral tribunals and enforcement of the resulting arbitral awards.

Background to the Energoalians (now Komstroy) v. Moldova Dispute. Pursuant to contracts concluded in 1999, Ukrainian electricity producer Ukrenergo sold electricity to Ukrainian electricity distributor Energoalians, which resold it to a British Virgin Islands company, Derimen. Derimen in turn resold electricity to the Moldavian public company Moldtranselectro. In 2000, Derimen sold its claim to payment from Moldtranselectro back to Energoalians. Moldtranselectro failed to pay in full, and Energoalians eventually commenced arbitration proceedings against Moldova under the ECT.

In October 2013, a Paris-seated tribunal found (by majority) that Moldova had breached the ECT and ordered Moldova to pay damages to Energoalians. Moldova sought to set aside the award in the French courts, arguing that the tribunal lacked jurisdiction because there was no protected investment.

On 24 September 2019, the Paris Court of Appeal stayed the set-aside proceedings and referred three questions regarding the ECT’s definition of “investment” to the CJEU for a preliminary ruling. Although the case involved a non-EU investor and a non-EU respondent State, the European Commission and several Member States called on the CJEU to also rule whether, following its judgment in Achmea, intra-EU ECT arbitration was incompatible with EU law. The Commission, Spain, Italy, Germany, France, Poland and the Netherlands took the position that it was incompatible for the same reasons as in Achmea, while Hungary, Finland and Sweden argued that Achmea’s holding should not extend to the ECT (consistent with their January 2019 declaration, reported here).

Earlier this year, Attorney General Szpunar opined that the ECT was indistinguishable in material respects from the intra-EU bilateral investment treaty at issue in Achmea—even though the EU is itself a party to the ECT—and concluded that the investor-State arbitration mechanism in Article 26 of the ECT was detrimental to the autonomy of EU law and the principle of mutual trust between Member States (as we reported here). AG Szpunar also concluded that the commercial transaction at issue in the Komstroy case was not a qualifying investment for purposes of the ECT, including because it did not satisfy the ECT’s dual textual requirements of being “associated with an Economic Activity in the Energy Sector” and “pursuant to [a] contract having an economic value and associated with an Investment.”

The CJEU’s Judgment. The main takeaways of the CJEU’s judgment are as follows.

    • The CJEU has jurisdiction to interpret the ECT, even in a non-EU dispute. The CJEU rejected arguments by the Council of the EU and the Hungarian, Finnish and Swedish governments that it was not competent to rule in a non-EU dispute and held that it is competent to interpret all acts adopted by EU institutions, including international treaties such as the ECT. The Court added that, where a provision of an international agreement may apply equally to EU and non-EU law disputes, there is a clear interest in promoting that provision’s uniform interpretation, irrespective of the conditions in which it is applied, in order to avoid interpretive divergence.
    • Intra-EU ECT arbitration is incompatible with EU law. The CJEU ruled that “the preservation of the autonomy and specific character of EU law” precludes the ECT from imposing obligations on Member States to arbitrate disputes with other Member State national investors. Referring to the Achmea judgment and AG Szpunar’s opinion, the Court concluded that Article 26 of the ECT was detrimental to the principle of autonomy of EU law because ECT tribunals cannot seek a reference from EU courts on the interpretation of provisions of EU law that they may be called upon to apply.

The Court drew a distinction with commercial arbitration on the basis that commercial arbitration derives from party autonomy rather than a multilateral (or bilateral) treaty. The Court further noted that compliance with EU law’s fundamental provisions may be examined in the context of limited court review of commercial awards and, where appropriate, the enforcing court could seek a CJEU reference for a preliminary ruling.

  • No protected investment. The CJEU agreed with AG Szpunar that there was no protected investment under the ECT because the underlying supply contract from which the debt arose did not meet ECT Article 1(6)’s specific requirements that an asset be “associated with an Economic Activity in the Energy Sector” and that claims to money be “pursuant to [a] contract having an economic value and associated with an Investment.” In parallel, the EU has proposed amending the definition of “investment” under the ECT as part of the overall “modernization” of the treaty.

Implications for Investors. As they have done since the Achmea judgment, EU Member States will likely continue to make Achmea-based objections to arbitral tribunals’ jurisdiction under both ECT and intra-EU treaties. Arbitral tribunals overall continue to reject them, however. These opposing views are most likely to play out at the post-award stage, where the European Commission has been intervening to support requests for set-aside proceedings and oppose enforcement of intra-EU awards.

Accordingly, investors considering intra-EU arbitration, whether under the ECT or a bilateral treaty, may need to be ready to play the long game. At the same time, the EU and several Member States are pursuing various initiatives, especially in the renewable energy sector, aimed at creating a favorable investment climate and new investment opportunities. Appropriate investment structuring can maximize the availability of international arbitration for such projects despite the uncertainty that the Achmea and Komstroy judgments have created for intra-EU investors.

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        lobby.disclosure

[GDFOL:     ]


COCOOs STEPS

*since im not abogado, ni abogado autonomo (sole practitioner), but inhouse solicitor >>  PROMPTsteps: 1/identify potential points of law and points of fact where EU law could assert jurisdiction 2/identify potential points of law and points of fact where UK law could assert jurisdiction. 3/browse the internet to find more points of fact and of law, and precedents, etc,  to find more information about legal cases or investigations regarding any of the parties involved in our  complaints, or in the same issuies of our complaints. 4/redraf the  complaints, each of them highlighting the eu jurisdiction, the uk jurisdiction, and the spanish jurisdiction of lasw could be asserted in each complaint.

1/ IDENTIFY PERPETRATORS:    by sending NRLAS (denuncias/complaints…) to cmas/plcs, which are carefully DRAFTED IN A SUBTLE WAY, to press the responder into giving CLARIFICATIONs and NEW INSIGHTS, AND NEW  INTERPRETATIONs OF A POINT OF LAW OR OF FACT  >> ideally try to force A DECISION-MAKING RESPONSE, containing (even more ideally) a new FOI* >> FOC…. *NEW.FOIS (finding of infringement >> BINDING) can be found not only in ‘PROPER’ cnmc.cma decisions (that follow investigation)….but FOIS may also be found (less likely) in any cnmc.cma letter (ex.reply to a denuncia), and are equally BINDING.       Also, THE sa.ECA report states: that EC is failing their duty to implement transparency laws (ex to show if a given SA is lawful or not), because the only way to implement them is filing infringement procs (v.Members that breach eulaw), but EC is failing to file them and therefore cannot possibly know if its decisions are correct (ex. a EC decision to grant SA is lawful or not, or a EC decis as to wether a given SA is lawful or not, or a EC decis as to whether the SA was lawfully used or not)……COCOO:  THE CNMC IS ALSO FAILING TO IMPLEMENT TRANSP.LAWS

2/ who is the clp.breaching-UA-party, that is contractually liable for the fees & costs of arb?: my target

3/cocoo to  + X.GROK, to recruit (as Members of cocoo and/or class) the clp victims (of my target)

4/cocoo to PAP for mass.arb, on behalf of cocoo’s members and of class members

…….but be careful not to: interfere with the defendant’s contracts with suppliers/clients  .  not to seek settlements lower than the cost of arb.filing.fees, but true intent to go to arb…..ex: law firm Zaiger, PAP to bring numerous antitrust arbitration cases (mass.arb) on behalf of Steam customers, but : Valve Corporation v. Zaiger, LLC:  In 2023, Valve sued law firm Zaiger, alleging that it attempted to extort settlements + suit against a litigation financier for Zaiger over the funding of a social media campaign to recruit Steam users as clients. Valve alleged that they improperly interfered with its contracts with Steam customers and abused the arbitration process by signing up clients with the intent of obtaining settlements slightly lower than the cost of arbitration filing fees, rather than arbitrating their claims. Valve said that it was targeted due to the terms of the Steam Subscriber Agreement, in which Valve would be responsible for the fees and costs associated with arbitration. In September 2024, Valve changed its Steam Subscriber Agreement to require disputes to proceed in court, with no option of arbitration

5/KEEP CHASING THE NON.REPLIES ! >> ONLY ONCE WE GET A FINAL REPLY TO OUR NRLA (COMPLAINT/DENUNCIA/OBS…) WE WILL APPROACH MEDIA ALLIES (ex iustitia europa) WITH READYMADE PIECES OF NEWS  how2turnNRLAS.2.NEWS

6/ making (non-alleged) accusations in a response to a formal public consultation provides more protection against defamation claims compared to making the same accusations, say, in a public newspaper…..However, it’s important to note that this protection is not absolute. You should still ensure that your accusations are based on factual evidence and are relevant to the consultation topic. Malicious or knowingly false statements could still potentially lead to legal issues. so always use: ”alleged”…..why PUB.CONS.give partial immunity for defamation?:  Qualified privilege: Responses to official consultations are typically covered by qualified privilege, which offers a defense against defamation claims as long as the statements are made without malice and are relevant to the consultation6.  Public interest: Consultations are designed to gather information on matters of public interest. Courts are more likely to view statements made in this context as part of legitimate public discourse6Limited audience: Consultation responses usually have a more limited and specialized audience compared to public newspapers, potentially reducing the risk of reputational damage2Expectation of robust debate: In the context of policy consultations, there’s an expectation of frank and open discussion, which may provide some leeway for stronger statements1.



HOOKER 1:  whats the foc?

scout all ec.cma.cnmc.doj decis >>  extract evidence.findings >> FOC4dams4.bsd (same case, different party/ies)


HOOKER 2:  i love to 3pint

ON 17.JAN, I GET MY LPC >> COCOO.LTD  >> WRITE COMPLAINTS +  FILE 3PINT APPLICATION (samnote) + MEDIATION OFFER + PRO-BONO NON-RESERVED LEGAL ADVICE OFFER


FILTER 1:  BOTS

    (Nightwish12@)           :     ma consulltant.gpt      ma advisor     inv.research.analysis     competitor analysis       ec.dg compet cases     DD guide    DD.detective    mato science insights     sellside comparisons     compet.gpt     benchmarking.stats.assistant   global competitiveness     ind.insights     analyst pro    market analysis agent     data dynamo   researcher     compet.economics     algorithm ace     clp market research     


FILTER 2

              >>  cocoo’s usp                     


FILTER 3: MY.gd.DOCS >> best files

MLEX.CASES ( all files that support my filed complaints.observs) :       

practice.areas     research.TOOLS    cocoo.WEB.FILES   UNZIPPED.1-6   UNZIPPED.7-12    UNZIPPED.13-19   UNZIPPED.20-25


FILTER 4 :  MY.gd.SCANS:

-PDFS:   SCANS.wp

-INDIV.JPGS:    BRO1 (folder) >> best files

STEPS.1  STEPS.2    MIMINDS      v.mad.mas1(1+5)    v.mad.mas.2(3+14)   REL.MA       STEALTH.CONS   error.prefs  U.V.   eu.hookers   adr   CAT.ECJ   clp.JR.eu   cma.ec.cnmc.fsb   consumer.law   contract.law  DDREPORTS.how2behave   EU.DAM.DIR   FCA.valuations   sqal+funding  nigeria.arb.spanish.problems    L+      THE.LITIG.GLASSBALL    MACOCON.IDENTIFICATION   SPAIN



-EU.complaints about state aid misuse: COMP-State-Aid-Complaints@ec.europa.eu
EU.legal claims for damages: Tort claims against the Commission are filed with the General Court of the European Union.Use the e-Curia system for online submission. no emailed letters of claim allowed.Ensure your application is thorough, addressing liability, damages, and causality.Representation by a qualified eu.member (not a sol.) lawyer is mandatory


1/scout all ec.cma.cnmc.doj decis >>  extract evidence.findings >> FOC4dams4.bsd (same case, different party/ies)


2/ 3PINT.JR + COMPLAINT (2 ec.cma.cnmc.reg.member) V  (privco/PUS/CMA/EC/reg/cnmc/Members) for their own decisions, or for failing to challenge others’ decisions, when such decision is (pot) either :      = for complaints not to do with CLP…BECAUSE THOSE :Make a complaint about unlawful state aid.    AND/OR    Tell us about suspected breaches of competition rules.

  • -UV decis (by cma.ec.cnmc.reg), becos enforces CLP, in a manner that is beyond the statutory powers delegated (by 1leg) to that reg/pus
  • -UNLAWFUL decis (by cma.ec.cnmc.reg), becos violates EULAW (Treaties…)
  • – unlawful undertaking agreement or conduct between direct or indirect competitors

3/complaint2 (euomb/ukparlomb) Omb decis is only a recommendation. no teeth.EX: COMPLAINT V THE EC.CMA.SOSBT… DECIS on any of my complaints listed


4/ complaint v ecj.cat decis, arguing that the ecj decision, or its implementation, negatively impacts competition, innovation, or consumer welfare. While this won’t directly challenge the ECJ’s decision, it could influence how the Commission approaches similar cases or remedies


5/ complaint.v.EC:     To submit a complaint directly against the European Commission, you can utilize the following contact methods:


redress at eu.national level


.The European Commission:If you believe an EU country has infringed EU law by: implementing a measure (adopting a law or regulation or taking administrative action),failing to take a given measure, or engaging in a given practice, you can lodge a complaint with the European Commission


The European Ombudsman :The European Ombudsman investigates complaints from individuals, businesses and organisations about maladministration by EU institutions, bodies and agencies


The European Parliament : You can submit a petition to the European Parliament about the application of EU law


European Anti-Fraud Office (OLAF) : You can report fraud involving EU funding/EU staff to OLAF


eu.login.cocoo:  Nightwish12@@12    contact@cocoo.uk    >>   EU.markets  >> EU.access.market.db.users      >>   EU.mta: mytrade.assistant       EU.mta.TOOLBOX      EU.search.ITAs.with.non.eu.markets    EU.investm.DISPUTES.search       EU.tariffs

rival.entry.COMPLAINT.2.Access2Markets.team

complaints.re.SEP (single entry point)   :  The SEP, Single Entry Point, is the first point of contact for all EU stakeholders who are facing potential trade barriers in third countries or who find non-compliance with sustainability rules related to Trade and Sustainable Development or the Generalised Scheme of Preferences.  To help you find your way, the Single Entry Point has developed two complaint forms, one on market access/trade barriers and one on sustainability issues – as well as step-by-step guides to completing them. For matters relating to the Anti-Coercion Instrument and to submit relevant information please visit Anti-Coercion Instrument Single point of contact. The Single Entry Point can support you when you are preparing your complaint – you can contact the Single Entry Point directly on trade-single-entry-point@ec.europa.eu


6/ Petitioning the European Parliament, highlighting potential broader implications of the (ecj…) decision on innovation, SMEs, or consumer welfare. While this doesn’t affect the ecj judgment, it may lead to a policy review.           EU.CITIZENS.INITIATIVES    

 EU.SOLVITif you as an EU citizen or business face obstacles in another country because a public authority isn’t doing what is required under EU law …… SOLVIT can help..SOLVIT reminds the authorities in question what your EU rights are and works with them to solve your problem.

  adiv@.. pw=Nightwish12@   sec.question: maria  un=adivinorum   

-eu.petitions:  EU legislation wrongly implemented or applied within your Member State. a petition cannot be to disagree with a court decision.

            as cocoo.ltd is based in UK, is not allowed to file a eu.parl.petition….but, I, can as an EU citizen….and will reference COCOO’s research and analysis as supporting evidence to strengthen the petition. every EU citizen and all natural or legal residents of the Member States have had the right to submit a petition to the European Parliament, in the form of a complaint or a request on an issue that falls within the European Union’s fields of activity. Petitions are examined by Parliament’s Committee on Petitions.  Petitioners wishing to appeal a decision on their petition should send an e-mail to peti-secretariat@europarl.europa.eu instead of submitting a new petition.


-eu.Ombudsman, Ms Emily O’Reilly (click here):   for maladministration within EU institutions.bodies, which affects you personally


complaining


B.1/• complaint (2cma) v cma decision (ex:did cma condemn google?) >> later on, i can use the cma decis to FOC4dams4.bsd,  in a different case…ex: sept.24: cma decis: SOS issued to Google:  the Statement of objections sets out how Google may have broken competition law by using its dominance to favour its own ad tech services in open-display advertising.  The CMA will now carefully consider representations from Google before reaching its final decision.
https://www.gov.uk/government/news/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers


B.2/• -complaint (2cma/ec/DOJ) v any other U.V./illegal decis/omis by a regulator/PUS (ex: cocoo v reg/pus decis, on basis that is U.V./illegal becos enforces clp in a manner that is beyond the statutory powers conferred (by 1leg) to that reg/pus
– Later on, I have the option to start a different (but parallel) case. both have in common the same cma/ec decis. In this new case, I FOC4dams4.BSD (breach.stat.duty)….-ex: sep.24: ec decis to issue SOS to Google….email to antitrust.complaints@usdoj.gov   to complaint about a possible antitrust usa violation or potential anticompetitive activity,

ex:US DOJ v Google (Search): 5 August 2024 – Judge Mehta’s ruling that Google illegally maintained a monopoly in online search.[1] Google is planning to appeal the decision, which could impact the timings of the case…..-ex:US DOJ v Google (Ad Tech): This is the second DOJ case currently unfolding against Google but this time against its abuses in the Ad Tech industry


B.3/• -complaint  (2ec) v member decis that violates EULAW >> later on, i can use the ec decis to FOC4dams4.bsd,  in a different case

CNMC.suger.y.quejas     Email: gabinete@cnmc.es    Contacts: Cani Fernández Vicién. President. Tel: +34 914 329 601 / 602 Email: cani.fernandez@cnmc.es  Email: presidencia@cnmc.es  Marisa Tierno Centella. Director General for Competition. Tel: +34 917 876 841 / 842. Email: marisa.tierno@cnmc.es   Email: dc@cnmc.es  Joaquín López Vallés Director of the Advocacy Department . Tel: +34 917 876 950 / 951. Email: joaquin.lopez@cnmc.es  Email: dp@cnmc.es

EX: CNMC/SPANISH.PUS DECISIONS AGAINST GOOGLE >> THE CNMC ESTA INVESTIGANDO GOOGLE. DESDE JUN.2024 TIENE UN máximo de 18 meses para la instrucción del expediente y para su resolución.La CNMC inicia un expediente sancionador contra Google por posibles prácticas anticompetitivas que afectarían a editoriales de publicaciones de prensa y agencias de noticias españolas. Las conductas investigadas podrían suponer la explotación abusiva por parte de Google de su posición de dominio en el mercado español.• El abuso analizado consistiría en la imposición de condiciones inequitativas a las editoriales de publicaciones de prensa y agencias de noticias españolas. • Las prácticas investigadas también incluirían posibles actos de competencia desleal que podrían afectar al interés público por falsear la libre competencia.  La CNMC ha iniciado un expediente sancionador contra Google LLC, Google Ireland Ltd., Google Spain, S.L. (Google) y contra su matriz Alphabet Inc., por prácticas restrictivas de la competencia prohibidas por los artículos 2 y 3 de la Ley 15/2007, de 3 de julio, de Defensa de la Competencia (LDC) y en el artículo 102 del Tratado de Funcionamiento de la Unión Europea (TFUE) (S/0013/22). Por una parte, la CNMC investiga una serie de prácticas que podrían suponer un abuso de la posición de dominio de Google con respecto a las editoriales de publicaciones de prensa y agencias de noticias establecidas en España. En particular, estas prácticas consistirían la posible imposición de condiciones comerciales no equitativas a las editoriales de publicaciones de prensa y agencias de noticias establecidas en España para la explotación de su contenido protegido por derechos de propiedad intelectual….Por otra parte, las conductas investigadas también incluirían prácticas que constituirían actos de competencia desleal que podrían falsear la libre competencia con afectación al interés público. Estas prácticas podrían infringir el apartado tercero del artículo 129 bis del Real Decreto Legislativo 1/1996, de 12 de abril, por el que se aprueba el texto refundido de la Ley de Propiedad Intelectual, y podrían suponer la explotación de la situación de dependencia económica respecto a Google en que se encontrarían las editoriales de publicaciones de prensa y agencias de noticias establecidas en España.  Este expediente tiene su origen en una denuncia recibida en la CNMC por parte del Centro Español de Derechos Reprográficos (CEDRO).  A la vista de dicha denuncia y de la información recabada en el marco de la fase de información reservada, la Dirección de Competencia de la CNMC considera que existen indicios racionales de la comisión, por parte de Google, de posibles infracciones de los artículos 2 y 3 de la LDC, así como del artículo 102 del TFUE. La incoación de este expediente no prejuzga el resultado final de la investigación. Se abre ahora un periodo máximo de 18 meses para la instrucción del expediente y para su resolución por la CNMC.


B.4/• -complaint  (2ec) v privco/pus.ec… decis that violates CLP >> later, i can use the ec decis to FOC4dams4.bsd,  in a different case
-EX:  (case:proSpain): cocoo complaints against the ECT agreement, as IS CONTRARY TO CLP…, as it promotes stealth.cons and cartel behaviour by the smaller fish that circle the sharks >> COCOO: IF EC ALLOWS ECT, EC WOULD BE ACTING U.V./ILLEGAL
-EX: (case:proGoogle): cocoo complaints against ad.rivals:  ECJ DECIS: gd.pdf.ecj.decis.24nov.vgoogle

COCOO: the claimants are privcos,little fish, that, to thrive, behave as a de-facto cartel ( an implied sust.ua that fails at least 1 of the 4Exempt.Conds.) + stealth.consolid. driver


B.5/• I COMPLAIN V EC =  complaint (2ec) v ec decision >> later, i can use the ec decis to FOC4dams4.bsd, in a different case
-EX: cocoo complaints to ec for its decis: https://www.gov.uk/government/news/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers


B.6/• -complaint2 (euomb/ukparlomb) v privco/pus…that violates CLP or EU.uk LAW…but first, i need to complain to the eu.privco/pus. Omb decis is only a recommendation. no teeth.
EX: COMPLAINT V THE EC.CMA.SOSBT… DECIS on any of my complaints listed



to hooker is to choose the cocoo’s ‘attack.strat’ that best fits any chosen case (ex i chose to defend google)….but, cocoo, instead of defending google directly (ex: intervening or advising the parties under a services contract), cocoo instead, chooses to file a complaint to claim damages for the wpi/ee/clp, in a particular matter that stems from the Google case….that way, i dont need to tackle/locus the Google case directly, but a ramification that stems from it that I can use to both defend (indirectly) Google…but also to try to get dams for victims.

-uk:  in uk, in order to complain v DECISION/act of gov/pus, i visit:  gov.uk.ALL.GOV  and choose the relevant culprit:  cabinet office, cma, sosbt, ombudsman, etc…..and complain directly to it.   ex: complaints.2.cma/fca  >>  general.enquiries@cma.gov.uk      REPORT2CMA.CLP.PROBLEMS     GOV.UK.report.issue.2.CMA   

-eu:  – complaints v eu Acts (ex: ec decis)?  complaints (to ec) v Memberstates’ (pot) eulaw violations,?   –COMPLAINTS.4.eu.CLP.dams.V. EU.pus(EC…)/EU.privcos      complaints.2.EU.omb

1- i choose my goal = to defend google. [cocoos opinion: some sust.uas  (ex. the EFT, in energycos v. spain) (ex: the regs that allow cos to claim against google promote the generation of sustuas that are truly cartels) are a cartel… if they fail either of the 4 ExemptionConditions]

2-to implement my goal, i choose this strategy, by following the worldwide.google.CASES.TIMELINE >>

PROCEDURE

Third parties do not have standing to challenge a cma.ec.pus decision that is not final, (like issuing a SO = deciding to start an investigation)…However, interested third parties can submit comments or evidence to the CMA during its investigation.

• complaint (2cma) v cma decision (did cma condemn google?) >> later on, i can use the cma decis to FOC4dams4.bsd,  in a different case
ex: sept.24: cma decis: SOS issued to Google:  the Statement of objections sets out how Google may have broken competition law by using its dominance to favour its own ad tech services in open-display advertising.  The CMA will now carefully consider representations from Google before reaching its final decision.
https://www.gov.uk/government/news/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers

• -complaint (2cma/ec) v any other U.V./illegal decis/omis by a regulator/PUS (ex: cocoo v reg/pus decis, on basis that is U.V./illegal becos enforces clp in a manner that is beyond the statutory powers conferred (by 1leg) to that reg/pus
– Later on, I have the option to start a different (but parallel) case. both have in common the same cma/ec decis. In this new case, I FOC4dams4.BSD (breach.stat.duty)
-ex: sep.24: ec decis to issue SOS to Google

https://www.justice.gov/atr/complaint-center:
-ex:US DOJ v Google (Search): 5 August 2024 – Judge Mehta’s ruling that Google illegally maintained a monopoly in online search.[1] Google is planning to appeal the decision, which could impact the timings of the case.
-ex:US DOJ v Google (Ad Tech): This is the second DOJ case currently unfolding against Google but this time against its abuses in the Ad Tech industry

• -complaint  (2ec) v member decis that violates EULAW >> later on, i can use the ec decis to FOC4dams4.bsd,  in a different case
EX: CNMC/SPANISH.PUS DECISIONS AGAINST GOOGLE>>EX: THE CNMC ESTA INVESTIGANDO GOOGLE. DESDE JUN.2024 TIENE UN máximo de 18 meses para la instrucción del expediente y para su resolución.La CNMC inicia un expediente sancionador contra Google por posibles prácticas anticompetitivas que afectarían a editoriales de publicaciones de prensa y agencias de noticias españolas. Las conductas investigadas podrían suponer la explotación abusiva por parte de Google de su posición de dominio en el mercado español.
• El abuso analizado consistiría en la imposición de condiciones inequitativas a las editoriales de publicaciones de prensa y agencias de noticias españolas.
• Las prácticas investigadas también incluirían posibles actos de competencia desleal que podrían afectar al interés público por falsear la libre competencia.
La CNMC ha iniciado un expediente sancionador contra Google LLC, Google Ireland Ltd., Google Spain, S.L. (Google) y contra su matriz Alphabet Inc., por prácticas restrictivas de la competencia prohibidas por los artículos 2 y 3 de la Ley 15/2007, de 3 de julio, de Defensa de la Competencia (LDC) y en el artículo 102 del Tratado de Funcionamiento de la Unión Europea (TFUE) (S/0013/22). Por una parte, la CNMC investiga una serie de prácticas que podrían suponer un abuso de la posición de dominio de Google con respecto a las editoriales de publicaciones de prensa y agencias de noticias establecidas en España. En particular, estas prácticas consistirían la posible imposición de condiciones comerciales no equitativas a las editoriales de publicaciones de prensa y agencias de noticias establecidas en España para la explotación de su contenido protegido por derechos de propiedad intelectual.
Por otra parte, las conductas investigadas también incluirían prácticas que constituirían actos de competencia desleal que podrían falsear la libre competencia con afectación al interés público. Estas prácticas podrían infringir el apartado tercero del artículo 129 bis del Real Decreto Legislativo 1/1996, de 12 de abril, por el que se aprueba el texto refundido de la Ley de Propiedad Intelectual, y podrían suponer la explotación de la situación de dependencia económica respecto a Google en que se encontrarían las editoriales de publicaciones de prensa y agencias de noticias establecidas en España.
Este expediente tiene su origen en una denuncia recibida en la CNMC por parte del Centro Español de Derechos Reprográficos (CEDRO).
A la vista de dicha denuncia y de la información recabada en el marco de la fase de información reservada, la Dirección de Competencia de la CNMC considera que existen indicios racionales de la comisión, por parte de Google, de posibles infracciones de los artículos 2 y 3 de la LDC, así como del artículo 102 del TFUE. La incoación de este expediente no prejuzga el resultado final de la investigación. Se abre ahora un periodo máximo de 18 meses para la instrucción del expediente y para su resolución por la CNMC.

• -complaint  (2ec) v privco/pus.ec… decis that violates CLP >> later, i can use the ec decis to FOC4dams4.bsd,  in a different case
-EX:  (case:proSpain): cocoo complaints against the ECT agreement, as IS CONTRARY TO CLP…, as it promotes stealth.cons and cartel behaviour by the smaller fish that circle the sharks >> COCOO: IF EC ALLOWS ECT, EC WOULD BE ACTING U.V./ILLEGAL
-EX: (case:proGoogle): cocoo complaints against the google ad.rivals (the claimants are privcos,little fish, that, to thrive, behave as a de-facto cartel ( an implied sust.ua that fails at least 1 of the 4Exempt.Conds.) + stealth.consolid. driver

• I COMPLAIN V EC =  complaint (2ec) v ec decision >> later, i can use the ec decis to FOC4dams4.bsd, in a different case
-EX: cocoo complaints to ec for its decis: https://www.gov.uk/government/news/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers

• -complaint2 (euomb/ukparlomb) v privco/pus…that violates CLP or EU.uk LAW…but first, i need to complain to the eu.privco/pus. Omb decis is only a recommendation. no teeth.
EX: COMPLAINT V THE EC.CMA.SOSBT… DECIS on any of my complaints listed above



complaints v eu Acts (ex: ec decis) 

<>       <>     


complaints (to ec) v Memberstates’ (pot) eulaw violation 

  >> dam.claims at both national and eu level


COMPLAINTS.2.get.CLP.dams    V   EU INSTITS (EC…)OR EU.COS 

TL:2MONTHS             >> ex:  search.eu.DAM.CLAIMS.spain 

clp violations: ADP, CARTELS, M&As, S.A.   problem: the website only gives a FORM for illegal.S.A.claim>>     eu.dams.claimform.pdf.completed    >> I amend that form and email it ( if is a clp complaint) the EC:    comp-greffe-antitrust@ec.europa.eu

-S.A.:   EC.has o2.monitor S.A. HOW TO FILE COMPLAINT ABOUT ILLEGAL SA (STATE AID):   notes.COMPLAINT.form V ILLEGAL SA   pdf.complaint.v.illegal.SA.form   https://competition-policy.ec.europa.eu/state-aid/complaints_en   >>   sa.complaint.form >> email it to: stateaidgreffe@ec.europa.eu    The EU rules generally prohibit state aid (which take various forms such as grants, interest and tax relief, loan guarantees) because they risk putting certain businesses at an advantage over their competitors, thereby distorting competition. State aid may be permitted in the following cases: help for small businesses, promoting entrepreneurship, research, development and innovation, regional development, risk capital, job creation, protecting the environment

-if you are unsure about the problem, you can contact the European Commission at: comp-market-information@ec.europa.eu

– tl: 5 years (since you first learnt about the infringement) for victims of cartel.ADP, to claim damages, or 1 year after a cma’s decision on the infringement becomes final (in some cases, member states may give you more than 1 year).

-There is a legal presumption that cartels.adps, cause harm.

-Passing-on of overcharges:   Even if you are an indirect customer of an infringer, you can claim compensation for any overcharge that has been passed on to you by an infringer’s direct customer, e.g. a reseller of the cartelised goods.  Although you must demonstrate the amount of harm your business suffered in this way, you are helped by the legal presumption of passing-on. An example of the passing-on of overcharges could be when a loss is passed on to others: the business makes a payment, and seeks a repayment – the business then passes this on as a liability to its customers.

-Can I bring a case before a national court?: The obligation of Member States to notify planned State aid to the Commission (‘standstill obligation’) has direct effect, which means that parties affected by State aid granted in disregard of the standstill obligation (‘unlawful aid’) can bring direct action before national courts. Therefore, natural or legal persons whose interests have been adversely affected by the alleged unlawful aid can pursue the matter before the national courts, which must assess the case regardless of the existence of any parallel procedure before the Commission. Actions before national courts can offer an important means of redress, which can bring immediate relief to the complainant affected by unlawful State aid. Remedies available before national courts include: preventing the payment of unlawful aid; recovery of unlawful aid (regardless of compatibility); recovery of illegality interest; damages for competitors and other third parties; and interim measures against unlawful aid.

-Co-infringers: All firms participating in a cartel or another anticompetitive agreement are liable for the entire damage. You, as the claimant, can choose who you want to sue for compensation. A co-infringer can obtain a contribution from another co-infringer if they have paid more compensation than their relative share. That share and the criteria on which it is based will be decided by the court according to national law.

-Mergers: Companies of a certain size (starting at EUR 2.5 billion of combined aggregate worldwide turnover) doing business in the EU and wishing to merge must ask the European Commission for approval – irrespective of where their headquarters are located. Approval of the merger will depend on the market share that the merged company would have in the EU


COMPLAINTS TO THE EU.OMBUDSMAN 

after my complaint has exhausted, i can complain to the ombud:      EU.OMBUDS.how2complain :  OMBUD.complaints are for Maladministration = when an institution or body fails to act in accordance with the law, or the principles of good administration, or violates human rights. Maladministration can include administrative irregularities, unfairness, discrimination or the abuse of power, for example in the managing of EU funds, procurement or recruitment policies. It also includes the failure to reply, or the refusal or unnecessary delay in granting access to information in the public interest. The European Ombudsman cannot investigate complaints against national, regional or local administrations in the Member States, even when the complaints are about EU matters. The Ombudsman cannot investigate matters that are subject to legal proceedings.   Ombud.decisions are only recommendations. cannot be enforced.



SPAIN.complaints.petitions


CONSULTATIONS:    COCOO O2.send.CONSULT.RESPONSE:   Whenever there is:  (a/ cma invitation to comment (IC), or  b/CMA.ec ISSUE STATEMENT (IS = initial theories on pot/poss competition and remedies), the parties are invited to provide submissions >>COCOO MAY ISSUE CMA.ec with a (usp=deofficio) CONSULTATION RESPONSE. i can use (as drafts) , csos submissionos(to IS and IC)   


UK.complaints.petitions 

to complain about the cma just email: general.enquiries@cma.gov.uk  REPORT2CMA.CLP.PROBLEMS     GOV.UK.report.issue.2.CMA

     


EU.petitions:      adiv@.. pw=Nightwish12@   sec.question: maria  un=adivinorum


EU.consultations:  >> cocoo to participate:   >>  >> ex: upcoming.consult.VEH.BLOCK.EXEMPT.REG  +  CALL4EVIDENCE.form              DELIB.citizen.CONSULT    search.uk.policypapers.CORP.consults    AI.uk.publ.consult.OPEN      delib Simulator offers citizens the POWER to BA >> COCOO with demolegit >> polit power.           

Posted by wpMY0dxsz043 in COCOO CASES, 0 comments

cocoo service offer. oscar.inhouse. ndas.

[Your Company Name]
[Your Address]
[City, Postcode]
[Date]

[Recipient Company Name]
[Recipient Address]
[City, Postcode]

Dear [Recipient’s Name or “Sir/Madam”],

Subject: Offer to Provide a Legal Opinion on [Case Name/Brief Description]

We are writing to formally offer our services to provide a comprehensive legal opinion on the matter of [brief description of the case currently under litigation]. Our objective will be to deliver a well-researched and impartial opinion to assist [Recipient Company Name] in assessing its legal position and strategic options.

On preliminary analysis….

Scope of Services

Our legal opinion will cover:

  1. [Specific area of law related to the case, e.g., “contractual obligations and remedies”]
  2. [Key issues of the case, e.g., “analysis of liability and potential damages”]
  3. [Supporting legal precedents and applicable regulations]

Fee

The total fee for our services is £5,000, payable as a one-off fee. This fee includes all necessary research, preparation, and delivery of the final opinion in a written report. No additional costs will be incurred unless expressly agreed upon in writing.

Timeline

We estimate that the legal opinion will be completed within [timeframe, e.g., “four weeks”] of receiving all relevant documentation and information from your side.

Terms and Conditions

Please find enclosed the full contract detailing the terms and conditions of our engagement. By accepting this offer, you agree to the enclosed terms, including the payment schedule and confidentiality provisions.

If you wish to proceed, kindly sign and return the attached agreement by [specific deadline]. Upon receipt of the signed agreement, we will initiate our work immediately.

We look forward to the opportunity to assist [Recipient Company Name] in this matter. Should you have any questions or require further clarification, please do not hesitate to contact us at [phone number] or [email address].

Yours faithfully,
[Your Name]
[Your Job Title]
[Your Company Name]

Enclosures:

  1. Draft Contract
  2. [Any other relevant documents, if

 

 

 


conclusion:

-cocoo.ltd (my employer and client), offers Google…,:

A/Fee sharing contract:   if my work generates any fees for your co/firm, then we split those fees, say 50/50….or

B/a a contract (no NDA)  between cocoo.ltd and Google:

– cocoo.ltd’s provides:

1/pro-bono legal opinion (Legal advice is not an RLA, and includes advice as to the merits of any intended legal action, as well as the merits of ongoing formal legal action in the courts or tribunal, such as an issued claim in the civil courts)

2/  our 3pint proposal (not as part of the contract)

– Google satisfies cocoo.ltd’s expenses, capped at £4k (fees incurred by cocoo.ltd contracting COCOO CHARITY (a third-party to the contract))…oscar = (Agent + employee inhouse solicitor) of cocoo.uk.charity, which then charges my legal fees to cocoo.ltd, and then cocoo.td claims them from Google


LawWorks considers that the writing of a letter before action, or indeed any other step prior to
commencing formal proceedings, would not amount to “the conduct of litigation” in which case in-house
solicitors are permitted to undertake such activities. It is only once proceedings have been commenced
that litigation can be “conducted”. Thereafter, the general thrust of the relevant case law (see below)
is that “ancillary functions”, i.e. formal steps in the proceedings, such as the service of a claim form or
disclosure, come within the ambit of “the conduct of litigation” and should not be undertaken. Formal
steps also include activities such as costs budgets, the preparation of witness statements, interim
applications and hearings, as well as any other formal step in proceedings.  However, informal activities such as general letter
writing, even after the commencement of formal proceedings, would appear to be unlikely to come
within the meaning of “the conduct of litigation” and can be undertaken by in-house lawyers (see the case law: In Agassi v Robinson [2006] 1 WLR 2126, it was held that a restricted view must be taken of the meaning of the phrase “the right to conduct litigation”, as section 20 of the Solicitors Act 1974 created a criminal offence for an unqualified person to act as a solicitor

-Apart from limited exceptions, namely immigration work (see the restrictions contained in the Immigration and Asylum Act 1999) and certain debt and consumer advice (regulated by the FCA))

-Legal advice includes advice as to the merits of any intended legal action, as well as the merits of
ongoing formal legal action in the courts or tribunal, such as an issued claim in the civil courts.

RLAs =  the “exercise of a right of audience”(advocacy);  • the conduct of litigation;  • reserved instrument activities (i.e.
preparation of certain conveyancing; • probate activities; • notarial activities; and • the administration of oaths.


COCOO (my employer and client) is not authorised specifically to provide legal services by SRA >> only WAYS that, i, as Solicitor (no PII), can be employed by COCOO, to provide services and support COCOO:

  • A/-work ‘in house’ providing legal advice to you as their employer
  • B/- provide legal services to others such as companies within your group, or
  • C/-solicitors can deliver non-reserved legal services to the public, from within a business not regulated by a legal services regulator >> I can provide services to the public (external indiv.commercial clients) on COCOO’S behalf, as AGENT(employee) >> SRA ADVICE TO COCOO, as my employer, IF I AM IN CASE C/ :  The solicitor can provide any type of legal service except:
    • Reserved legal services to the public – see Can my business be authorised?
    • Immigration work – unless your business is separately authorised by the Office of the Immigration Services Commissioner
    • Claims management services – unless your business is separately authorised for these services by the Financial Conduct Authority (FCA).
    • Certain financial services or activities – unless your business is separately authorised for these by the FCA.

What can you say to clients and potential clients about the solicitor and your business?

Although the solicitor will be personally regulated by us, it is important that you (COCOO) do not either deliberately or inadvertently give the impression that your business is regulated by us. So, whilst you can, for example, state on your website that you employ X solicitor and that they are authorised and regulated by the SRA in their personal capacity, it should be made clear that this authorisation and regulation does not apply to your firm, to the services that you offer more widely or to work carried out by others.

A solicitor has a number of duties surrounding information they are required to give to their clients (for example as to how the services are regulated, the regulatory protections available the right to complain and the costs of the case) and you will find it helpful to read our separate guidance to solicitors on this topic “Unregulated organisations – client information”.

Does the solicitor require a practising certificate?

If the solicitor is held out as such or is carrying out reserved activities in house directly for you (COCOO), they must obtain an annual ‘practising certificate’ from us – see our guidance.

What about holding money on behalf of clients?

A solicitor working in your business is not allowed to hold client money in an account in their personal name. “Client money” will include:

  • Money that clients pay you on account of your charges or third-party costs (such as fees for expert reports)
  • Any damages that your client receives as part of a settlement of a case
  • The assets of an estate that is being administered by your firm
  • Any other money that you are holding on your client’s behalf to complete a transaction or for investment purposes.

Therefore, you should not, for example, ask clients to pay money to a bank account held by the solicitor in their name either on their own behalf or on behalf of your business, as this would place the solicitor in breach of the rule. This does not prevent the solicitor from being a signatory to a bank account held by your business in its own name.

What about professional indemnity insurance?

A solicitor working in your business will not be subject to the SRA’s compulsory professional indemnity insurance requirements. Since you will be vicariously liable for their actions as your employee, and since the solicitor will wish to ensure that their work is covered, you will want to consider how best to do so; and for example ensure that their work is included in your business’s own insurance policy. Solicitors you employ are required to inform any external clients of the insurance arrangements in place, prior to working with them.

What if there is a complaint about a solicitor?

Under the SRA Code of Conduct for Solicitors, RELs and RFLs solicitors have a duty to establish and maintain, or participate in, an adequate system of complaints handling and to inform clients about how to complain under that system. So, if you do not already have one, your business will need to set up a complaints procedure if you want to employ a solicitor who will be dealing with external clients. The clients will need to be told who to complain to about the solicitor and how that complaint will be dealt with.

If they are not satisfied with the result of that complaint, or if it has not been resolved within eight weeks, clients have the right to take any complaint about the standard of service offered by the solicitor to the Legal Ombudsman. The solicitor must tell clients about this right both at the time of engagement and when any complaint is made. If it upholds a complaint the Legal Ombudsman has a range of options available to it, including ordering a solicitor to reduce a bill or to pay compensation. As well as looking at the substance of the complaint, the Legal Ombudsman will look at the way in which the complaint has been handled, and this will be a factor in the decisions it takes, including whether to charge the solicitor the case fee for the matter.

What other obligations on the solicitor should you take account of as an employer?

All solicitors are subject to the SRA Principles. These include the duties to act with honesty and integrity and in the best interests of clients.   Another key principle is the obligation to act “with independence.” Of course, this includes providing you and your clients with independent advice. However, this duty also means that the solicitor cannot act for you as their employer (or “client”) or for external clients in a way that compromises their independence.   Solicitors must also act with integrity, and for example, have a duty not to mislead the court or other third parties. This will override any duty they may have to follow your or any external client’s instructions.

Those principles which safeguard the wider public interest take precedence over a client’s interests, including COCOO’S interest as my employer. The solicitor must inform the client (COCOO)

All solicitors are also bound by the SRA Code of Conduct for Solicitors:

  • A duty to maintain their competence and professional knowledge and that of any individuals they manage as well as to keep their understanding of legal, ethical and regulatory obligations up to date (paragraphs 3.3 and 3.6). For this to be effective, a solicitor will need to have access to resources for ongoing ethical and professional development. If you are a large organisation employing a number of lawyers, it may be beneficial for you to provide some of these resources in house. However, there are a number of ways in which support can be supplied externally. For example, you can pay for solicitors to go on external training, to achieve additional accreditations (such as those organised in particular specialisms by the Law Society1 or others), to be part of a professional network2 or to have access to online resources such as up to date case reports.
  • A duty not to mislead the court and others (see above).
  • A duty not to act for a client where they have an actual or potential conflict of interest with that client (paragraph 6.1) and not to act for two clients where they are unable to act in the best interests of each due to an actual or potential conflict of interest unless certain conditions are met (paragraph 6.2).
  • Keeping the affairs of clients confidential (paragraph 6.3)

 

-i must ask SRA to add also cocoo.ltd as employer.    both cocoo.uk.charity and cocoo.ltd are unregulated firms, doing unreserved work, registered with the SRA as such

-how lawyers ask for advice from other lawyers:   be careful to remove anything that could breach client confidentiality


SRA:        We consider that NDAs should not be used routinely. An NDA is improperly used if is a means of preventing, or seeking to impede or deter a person from:

  • co-operating with a criminal investigation or prosecution
  • reporting an offence to a law enforcement agency
  • reporting misconduct, or a serious breach of our regulatory requirements to us, or making an equivalent report to any other body responsible for supervising or regulating the matters in question
  • making a protected disclosure under the Public Interest Disclosure Act 1998
  • making any disclosure required by law
  • making a proper disclosure about the agreement or circumstances surrounding the agreement to professional advisers, such as legal or tax advisors and/or medical professionals and counsellors, who are bound by a duty of confidentiality.

NDAs must not include or propose clauses known to be unenforceable or use warranties, indemnities, and claw back clauses in a way which is designed to, or has the effect of, improperly preventing or inhibiting permitted reporting or disclosures being made. For example, asking a person to warrant that they are not aware of any reason why they would make a permitted disclosure, in circumstances where a breach of warranty would activate a claw back clause.

NDAs or other terms in an agreement which contains an NDA, must not stipulate, or give the impression to the person expected to agree the NDA, that reporting, or disclosure as set out above is prohibited.

Any attempt to prevent a person from complaining or providing information to us will be a breach of your regulatory obligations. A practitioner who uses an NDA improperly or behaves in a way that is in breach of their regulatory obligations is at risk of disciplinary action by us.

Posted by wpMY0dxsz043 in COCOO CASES, 0 comments

cocoo.3pint pro google (v coll.foc) : standard.letter to apply to be 3pint


7 June 2021: FCA Decision: The French Competition Authority issues a Decision fining Google €220m.

22 June 2021: The European Commission opens an investigation into Google’s conduct in ad tech.

November 2022: Claudio Pollack Claim Filed With CAT: Claudio Pollack’s original claim is filed with the Competition Appeal Tribunal.

19 May 2023: cat Case Management Conference (CMC), in Claudio Pollack v Alphabet Inc. and others (Case no. 1572/7/7/22) to consider how to appropriately case manage issues relating to carriage and timing. The Tribunal invites Charles Arthur’s legal representatives to be heard on these issues.

26 May 2023: CAT Hands Down Judgment in the Pollack CMC.  held: the question of carriage should be heard before the question of certification.

14 June 2023: Commission Statement Of Objection: The European Commission sends a Statement of Objections to Google over abusive practices in ad tech.

16 October 2023: Amalgamation Hearing: Claudio Pollack and Charles Arthur apply to the Competition Appeal Tribunal to amalgamate their claims against Google with Ad Tech Collective Action LLP as the new class representative.

26 October 2023: CAT Makes A Reasoned Order On Amalgamation: The CAT orders the consolidation of Claudio Pollack and Charles Arthur’s proceedings and the appointment of Ad Tech Collective Action LLP as the new class representative.

23 January 2024: CAT Adjourns Certification Hearing: Following an application by Google for more time, the CAT agrees to adjourn the certification hearing (scheduled to commence on 29 January 2024).

8 May 2024: Certification Hearing: The CAT has re-listed the certification hearing for up to 3 days beginning on 8 May 2024. This is the hearing at which the CAT will determine whether Ad Tech Collective Action LLP’s claim should proceed


1/-SAS: In 2021,Google was fined for adp by the French Competition Authority:


google abused its dominant position in relation to ad tech services. It’s possible that all UK-based publishers that received revenue from the sale of online display ads have suffered financial loss by Google too. Google, which did not dispute the facts, wished to settle with the Autorité, which granted its request. Google also proposed commitments, accepted by the Autorité, that will change the way its advertising service DFP and its sales platform AdX function.  Following referrals from News Corp Inc., Le Figaro group[1] and the Rossel La Voix group, the Autorité de la concurrence issues today a decision sanctioning Google, up to 220 million euros, for having abused its dominant position in the advertising server market for website and  mobile applications publishers. The Autorité noted that Google granted preferential treatment to its proprietary technologies offered under the Google Ad Manager brand, both with regard to the operation of the DFP ad server (which allows publishers of sites and applications to sell their advertising space), and its SSP AdX sales platform (which organises the auction process allowing publishers to sell their “impressions” or advertising inventories to advertisers) to the detriment of its competitors and publishers.  The practices in question are particularly serious because they penalised Google’s competitors in the SSP market and publishers of mobile sites and applications. Among these, the press groups – including those who were at the origin of the referral to the Autorité – were affected even though their economic model is also strongly weakened by the decline in sales of print subscriptions and the decline in associated advertising revenue.  The Autorité recalls that a company in a dominant position is subject to a particular responsibility, that of not undermining, by conduct unrelated to competition on the merits, to an effective and undistorted competition.  Google, which did not dispute the facts, wished to benefit from the settlement procedure. The Autorité granted its request. Google proposed commitments to improve the interoperability of Google Ad Manager services with third-party ad server and advertising space sales platform solutions and end provisions that favour Google. The Autorité accepted these commitments and makes them binding in its decision.   Isabelle de Silva, President of the Autorité de la concurrence stated on the occasion of this decision: “The decision sanctioning Google has a very special meaning because it is the first decision in the world to look into complex algorithmic auctions processes through which online display advertising works. The particularly rapid investigation revealed processes by which Google, building on its considerable dominance in ad servers for websites and applications, outperformed its competitors on both ad servers and SSP platforms. These very serious practices penalised competition in the emerging online advertising market, and allowed Google not only to maintain but also to increase its dominant position. This sanction and these commitments will make it possible to re-establish a level playing field for all players, and the ability for publishers to make the most of their advertising space. ”

Advertising technologies for website and mobile app publishers

In order to market the advertising space present within their sites and applications, publishers use different types of technologies, and in particular ad server technologies and platform for the programmatic sale of advertising space:

  • the ad server is a tool that allows publishers to display advertisements on their website or on their mobile application. It also makes it possible to manage the sale of advertising space in a unified manner, in particular by giving publishers the ability to choose, for the same advertising space, between transactions concluded directly with advertisers and the sale on multiple platforms organising auctions programmatically (i.e. using an automated mechanism).
  • the platforms for the programmatic sale of advertising space (known as “SSP” for “supply side platform”) are “market places” where buyers of advertising space meet publishers wishing to sell advertising space. They request, for a given advertising space, a price offer from the advertisers, conduct an auction between the different prices offered by the advertisers, and transmit the winning bid to the advertising server.

In order to optimise their income, publishers tend to sell the same advertising space via several auction platforms simultaneously. In contrast, publishers generally use a single ad server to organise competition between different sales platforms. As a result, the interoperability of an ad server with the listing platforms determines both the revenue publishers earn from their advertising space, and their ability to market it, and the attractiveness of the listing platforms.

Google’s alledged practices by the complainant press editors

News Corp Inc., Le Figaro group (which then withdrew) and the Rossel La Voix group publish websites and mobile applications. They monetise their content through the provision of advertising space and to do this, use two advertising technologies offered by Google, namely:

  • the Doubleclick for publishers ad server (hereinafter “DFP”);
  • the platform for the programmatic sale of Doubleclick AdExchange advertising space (hereinafter “AdX”).

The complainants argued that Google has behaved in such a way that these two technologies – both marketed under the Google Ad Manager brand since the summer of 2018 – benefit each other, to the detriment of both competing technology providers and the market performance of their online advertising inventories.

Google has implemented different practices to favour its own advertising technologies

The elements in the case show that Google has implemented two distinct practices aimed at ensuring that its ad server DFP favours its platform for selling advertising space (SSP AdX) and, conversely, that its SSP AdX platform favours its ad server DFP.

First, the DFP ad server organises an unfair competition between the AdX sales platform and its competitors. The exact modalities of this practice have varied over the review period, especially since there are several methods by which a competing platform can interact with DFP.

One of the most notable asymmetries is that DFP indicated, until recently, the price offered by competing platforms to AdX, and that the latter used this information to optimise its bids and maximise its chances to win them against competing SSPs, in particular by varying its commission according to the competitive pressure emanating from other SSPs.

Second, the AdX platform is only partially interoperable with DFP’s competing ad servers, and does not allow the latter to organise a competition between AdX and its competitors – even though AdX itself has a privileged access to a significant portion of advertisers’ demand and while all of these competitors have adopted standards allowing for fairer competition.

Serious practices which already had significant effects on the markets

These practices are all the more serious as they took place in a still emerging market with strong growth and they may have affected the ability of competitors to develop in the market. In particular, they have limited the attractiveness of ad servers and third-party SSPs from a publisher’s perspective, and have enabled Google to significantly increase its market share and its already high revenues. In this regard, the Autorité notes that several of Google’s competitors experienced significant difficulties during the period of the practices, while Google benefited from strong growth in its activity and revenues, even increasing its already considerable market share on a rapidly growing market.

The practices, however, did not only affect the competitors. Indeed, publishers for their part have been deprived of the possibility of making full use of the competition between the various SSPs. In particular, publishers have not been able to obtain the best deals from SSPs, and in particular from Google’s AdX platform, which, already dominant, has seen the competitive pressure exerted by its competitors lessened as a result of practices.

In this regard, the press groups, some of which were at the origin of the complaint to the Autorité, and whose economic model is severely weakened by the decline in sales of print subscriptions and the decline in associated advertising revenues, have been particularly affected by Google’s practices.

These practices took place even though Google was regularly alerted to the importance of compliance with competition rules by both the European Commission and the Autorité, thus appearing to be a particularly well-informed economic player. The Commission thus sanctioned Google in connection with the Google Shopping (27 June 2017), Google Android (18 July 2018) and Google Search AdSense (20 March 2019)[1] cases. The Autorité also sanctioned it in the Google Gibmedia case (19 December 2019)[2] for having imposed non-objective, non-transparent and discriminatory operating rules on advertisers using its Gogle Ads advertising platform.

Google’s non contestation of objections

Google requested the Autorité to benefit from the settlement procedure provided for in III of Article L. 464-2 of the French Commercial Code. Consequently, Google has not disputed either the materiality of the practices in question, their legal qualification, or their imputability.

The implementation of this procedure resulted in the establishment of the Minutes of Settlement signed with the General Rapporteur, setting the maximum amount and the minimum amount of the fine that could be imposed by the Autorité. In this context, Google also proposed commitments aimed at improving the interoperability of Google Ad Manager services with third-party ad server and sales platform solutions.

Fines imposed

In view of all of these elements and in accordance with the terms of the transaction, the Autorité imposed a 220 million euros fine against Google.

It also makes the commitments proposed by Google mandatory, namely:

    • offer third-party SSPs an interoperability modality with the DFP server allowing competition on the merits between AdX and third-party SSPs for the purchase of inventories from publishers using DFP. This commitment involves:
      • to allow fair access to information on the auction process for third-party SSPs (commitment n°1);
      • to preserve the full contractual freedom of third-party SSPs so that they can negotiate special conditions with publishers or to make the wished buyers (commitment n° 2);
      • to ensure that AdX no longer uses the price of its competitors in order to optimise its bids in a way that is not reproducible by third-party SSPs (commitment n° 3);
      • to offer guarantees of technical stability, both for third-party SSPs and for publishers (commitment n° 4).
    • to make changes to existing configurations that allow publishers using third-party ad servers to access AdX on-demand in “real-time” (commitment n° 5).

Google has also undertaken to appoint an independent trustee, remunerated by it, who will be in charge of monitoring the implementation of these commitments, and will transmit all the information enabling the Autorité to exercise its control over these commitments.

The Autorité considered that these commitments are likely to promote the restoration of compliance for Google and improve the competitive functioning of the market for ad servers and SSP platforms. It therefore makes them mandatory, for a period of three years from the date of the notification of the decision or, where applicable, following their effective implementation.


2/-FOCol:   ADTECHCLAIM V GOOGLE   :  is a CAT opt-out claim


The claim is being brought by Ad Tech Collective Action LLP – a limited liability partnership that has been incorporated to manage the claim against Google. The members of the partnership are Claudio Pollack, Charles Arthur and Kate Wellington.

If you sell space for adverts on a website or mobile app or publish online content on a website or mobile app containing ad units, it’s possible you have suffered financial loss because of Google’s conduct

Our claim includes applying to bring an opt-out claim on behalf of publishers of websites and mobile apps, and an opt-in claim on behalf of publisher partners at the UK Competition Appeal Tribunal, to seek damages for losses caused by Google

What is the claim about?

The claim is about Google’s conduct in the market for online advertising and in particular display advertising on websites and mobile apps. In 2021, Google was fined by the French Competition Authority for abusing its dominant position in relation to this market, known as “ad tech services”. The claim alleges that all UK-based publishers of websites and apps (and, if applicable, their publisher partners such as resellers) that received revenue from the sale of online display ads may have suffered financial losses due to Google’s practice and are entitled to compensation. Compensation should reflect the higher ad sales revenues which you should have earned if Google had not acted in breach of competition law.

What is ad tech?

Simply put, ad tech is the technology powering the placement of online ads that billions of consumers see in their everyday lives, be it on a desktop computer, tablet or smartphone. Digital advertising has experienced spectacular growth, exceeding $490 billion in 2021, so it’s no surprise that selling digital ads has become a key source of revenue for publishers of online content.

Who is the claim against and what have they done?

The claim is against various companies that form part of the Google group of companies. These companies are the largest and most important ad tech vendors at every step of the value chain, with market shares as high as 90-100%.

We allege that Google has breached competition law, which prohibits companies from abusing a dominant position. The French competition authority has already decided that Google’s conduct caused considerable financial losses to Publishers, by depressing their revenue in two different ways:

(i) depriving publishers of the ability to benefit from undistorted competition between ad exchanges, which would have exerted competitive pressure on Google to lower its very high AdX commissions from around 20%.

(ii) limiting competition in ad auctions, which prevented publishers from achieving higher prices for their impressions.

Google’s ad tech practices are also under scrutiny in lawsuits and investigations around the world, including ongoing investigations by the UK Competition and Markets Authority, the European Commission and the Australian Competition & Consumer Commission, and lawsuits brought by a coalition of US State Attorneys General and by the US Department of Justice respectively. Compensation should reflect the higher ad sales revenues which you should have earned if Google had not acted in breach of competition law.

What stage has the claim reached and what is the timeline for the litigation?

You may be aware that Claudio and Charles had previously issued separate but similar collective proceedings claims against Google. However, Claudio and Charles have since decided to consolidate their claims in order to maximise the interests and chance of success for the class. This consolidation was approved by the Competition Appeal Tribunal on 16 October 2023. In terms of next steps, the Tribunal will decide whether to give permission for the claim to proceed as a collective action and whether the class representative is suitable to bring the claim at a hearing listed for 8-10 May 2024.  If the claim proceeds to trial (i.e. if it is certified and not settled beforehand), the Competition Appeal Tribunal will decide whether to make an aggregate award of damages. If made, the award will be distributed to class members based on a distribution method approved by the Competition Appeal tribunal. Generally, disputes of this scale take a number of years to resolve.

Could the claim settle before trial?

The claim could settle at any point. Any settlement reached between Ad Tech Collective Action LLP and Google must first be approved by the Competition Appeal Tribunal and must be just and reasonable. If Ad Tech Collective Action settles the claim in exchange for a sum of money from Google, that sum of money will be distributed to class members.

What happens if I previously registered my interest in the originally separate claim brought by Charles Arthur against Google?

You should have received an email from the Mr Arthur’s team informing you of the consolidation of Mr Arthur and Mr Pollack’s claims. To stay informed with Ad Tech Collective Action LLP’s consolidated claim and to receive further updates about the case, please register your interest using the form below.

Class Membership

Who is included in the claim and what does opt-in/opt-out mean?

If you are a UK publisher of a website or mobile app and received revenue from the sales of online display ads you could benefit from this claim against Google. The claim is primarily being brought on an ‘opt-out’ basis. This means that these publishers of websites and mobile apps will automatically be included in the class and potentially eligible for compensation in due course if (1) the Competition Appeal Tribunal gives permission for this case to proceed and (2) you do not actively opt out of the claim. The ‘opt-out’ procedure is often used in class actions. In this case, it simply means that you’ll automatically be included in this claim if you are an affected publisher, unless you state you’d prefer not to be involved, and opt-out. Should you want to opt-out, you will not need to let us know until we are given permission to proceed by the Competition Appeal Tribunal. More details about this process will be provided once the claim has been given permission to proceed. You will be a member of this opt-out class (i.e. a “publisher”) if at any time between 1 January 2014 and 30 November 2022, you were a UK-domiciled person or business that published content on a website or mobile app containing ad units and received revenue from the sale of ads displayed on your website or mobile app. If you meet these criteria, you will only be excluded from the class if you fall into one of the following categories:

  • Officers, directors or employees of Google, their subsidiaries and any entity in which they have a controlling interest;
  • All members of Ad Tech Collective Action LLP’s and Google’s respective legal teams and all experts and professional advisors instructed and retained by them, and all funders or insurers involved in connection with the claim;
  • All members of the Competition Appeal Tribunal assigned to these proceedings, their parents, their spouses or civil partners or any persons with whom they cohabit, and their children.
  • Any judge involved in any appeal in the claim, and their parents, their spouse or civil partner or any person with whom they cohabit, and their children;
  • Any deceased person; and
  • Any registered corporate entity or other registered entity with legal personality which has been struck off or dissolved more than 6 years prior to the claim being given permission to proceed by the Competition Appeal Tribunal.

In addition to the main ‘opt-out’ class, Ad Tech Collective Action LLP will also represent an ‘opt-in’ class of “publisher partners” (such as resellers) who, at any time between 1 January 2014 and 30 November 2022, sold space for adverts on a website or mobile app on behalf of a UK domiciled publisher. This class is subject to the same exclusions as listed above.

If you meet the criteria for a “publisher partner” you can also benefit from the claim against Google, but you will not automatically be included in the class. As this is an ‘opt-in’ class, you will have to let us know should you want to be included in the claim. There is nothing you need to do at the moment. Register your interest below if you want to stay updated about the claim and more details will be provided about the ‘opt-in’ process once the claim has been given permission to proceed by the Competition Appeal Tribunal.

How do I pay for this claim and am I at risk to pay Google’s legal costs should the claim not succeed?

You do not need to pay anything for this claim. This is a funded claim which means that you will not need to pay for any legal fees or other costs of the legal proceedings to be included in this claim and instead a third party is paying for these costs.

The costs of bringing the claim are covered by funds and managed accounts that are ultimately managed by affiliates of Fortress Investment Group LLC. Fortress is a renowned litigation financier which provides litigation funding to enable the pursuit and successful recovery of damages from legal claims.

You will also not be at risk of having to pay for Google’s legal costs should the claim not succeed, as Ad Tech Collective Action LLP has obtained ‘after the event’ insurance to cover any adverse costs risk.

How much money should I expect to receive and when?

Compensation will be for loss of revenue as a result of Google’s anti-competitive conduct. Our experts estimate that the value of the claim is up to £13.6 billion. The precise value of the claim will become known once our experts are able to analyse data which Google will be obliged to provide at a later stage of the claim.

Affected publishers and publisher partners will be entitled to a share of compensation, but please note that recovery is not guaranteed. Should Ad Tech Collective Action LLP be certified to act as the class representative, it will need to prove its case at trial unless the case settles.

It could take a few years for the claim to reach a resolution. It may be that the claim will settle without having to go to trial in which case compensation could be available sooner.

Can I talk publicly about the case, to my friends and family, or on social media?

Yes, you can. We encourage you to discuss the case with colleagues, friends and family, as well as sharing updates on social media.

The Class Representative=Who is bringing this claim?

Ad Tech Collective Action LLP is the proposed class representative – a limited liability partnership that has been incorporated to manage the claim against Google. The members of the partnership are Claudio Pollack, Charles Arthur and Kate Wellington. Claudio Pollack has spent more than 10 years in Director-level roles at Ofcom and is experienced in competition, consumer, and small business matters. Charles Arthur has been a leading technology and science journalist and editor for more than 30 years, during which he has written for various national publications, including The Guardian, The Daily Telegraph, and The Independent. Kate Wellington is a lawyer by background (including in competition litigation matters) and is CEO of the Costs Lawyers Standards Board. Kate also led the campaigning and policy arm of the legal team during her time at Which?.

Claudio, Charles, and Kate are championing the cause for UK publishers of websites or mobile apps, who should have earned more from their ad sales since 1st January 2014.

Humphries Kerstetter LLP, Hausfeld & Co. LLP, and Geradin Partners are specialist law firms who are working together with Ad Tech Collective Action LLP to bring this


What has happened?

In 2021, Google was fined by the French Competition Authority for abusing its dominant position in relation to ad tech services. It’s possible that all UK-based publishers (and if applicable, their publisher partners) that received revenue from the sale of online display ads since 1st January 2014 have suffered financial loss by Google too.

Who is involved?

Our team is made up of expert competition lawyers, litigators and economists, with Ad Tech Collective Action LLP as the proposed class representative (a partnership with Claudio Pollack, Charles Arthur and Kate Wellington as members with responsibility for managing the claim). The claim is being fully funded so if you own a website or mobile app which sells (or has sold) space for digital ads or if you publish online content on a website or mobile app containing ad units, you won’t have to cover any costs. This is also an “opt-out” claim for publishers (you might think of a publisher as the owner of a website or mobile app), so you don’t need to proactively do anything to make sure you’re involved, except if you are a publisher partner, in which case you will have to opt-in. We welcome all expressions of support if you own a website or mobile app.

What is ad tech?

ad tech is the technology powering the online ads that billions of consumers see in their everyday lives, be it on a desktop computer, tablet or smartphone. Digital advertising has experienced spectacular growth, exceeding $490 billion in 2021, so it’s no surprise that selling digital ads has become a key source of revenue for publishers of online content.

Who’s the class representative?

Ad Tech Collective Action LLP is the proposed class representative – a limited liability partnership that has been incorporated to manage the claim against Google. The members of the partnership are Claudio Pollack, Charles Arthur, and Kate Wellington.

Claudio Pollack has spent more than 10 years in Director level roles at Ofcom, he’s experienced in competition, consumer, and small business matters. Charles Arthur has been a leading technology and science journalist and editor for more than 30 years – and during that time, he has written for various national publications, including The Guardian, The Daily Telegraph, and The Independent. Kate Wellington is a lawyer by background (including in competition litigation matters) and runs the Costs Lawyer Standards Board. Kate also led the campaigning and policy arm of the legal team during her time at Which?

Claudio, Charles, and Kate are championing the cause for UK website owners, or mobile apps, who should have earned more from their ad sales since 1st January 2014.

What has Google done?

Google is the largest and most important ad tech vendor at every step of the value chain, with market shares as high as 90-100%. But after a complaint by news publishers in 2019, the French Competition Authority established that Google had infringed Article 102 of the Treaty on the Functioning of European Union (TFEU). Google had been using practices which ensured that its ad server favoured its own ad exchange, AdX, and vice versa, as well as ensuring that its demand-side platforms, Google Ads and DV360, also favoured AdX.

Why is it wrong?

This is a clear breach of Article 102, which prohibits undertakings in this dominant position from abusing their advantage. According to the decision, Google’s conduct inflicted considerable financial losses to publishers, by depressing their revenue in two different ways.

1.Google’s actions deprived publishers of the ability to benefit from undistorted competition between ad exchanges, which could have exerted pressure on Google to lower its very high AdX fees, at around 20%.

2.Google’s conduct also limited competition and prevented publishers from achieving higher prices for their impressions. Google’s ad tech practices are also under scrutiny in lawsuits and investigations around the world, including ongoing investigations by the UK Competition and Markets Authority, the European Commission and the Australian Competition & Consumer Commission, and lawsuits brought by a coalition of US State Attorneys General and by the US Department of Justice respectively


my findings pro google


If Google loses a collective claim (e.g., a class action alleging anti-competitive behavior) and the conduct in question is actually lawful or pro-competitive, then the court would indeed be committing a Type I error (false positive). Here’s why:

Definition of a Type I Error in Competition Law:

A Type I error occurs when a court wrongly condemns lawful behavior as anti-competitive. In the context of competition law, this may:

  • Discourage innovation or efficiency-enhancing conduct.
  • Lead to over-deterrence, where firms avoid certain legitimate practices for fear of legal repercussions.

Hypothetical Scenario:

In the Google case, if:

  • The court finds Google guilty of anti-competitive practices, but in reality, Google’s actions had pro-competitive or neutral effects, then it would be a Type I error.
  • This error could result in excessive regulatory intervention, imposing unwarranted restrictions on Google’s business operations, and sending a chilling effect to other firms in the market.

Contrast with a Type II Error:

If the court were to dismiss the claim against Google, but Google’s conduct was indeed harmful to competition (e.g., abusive dominance or exclusionary practices), it would be a Type II error (false negative). This would allow anti-competitive behavior to persist, harming market competition and consumer welfare



1. Role of the Intervener

  • An intervener in legal proceedings generally provides expertise or additional legal perspectives that can assist the court. Your annotations emphasize the limited role of interveners (e.g., they must have a direct interest in the case).
  • Highlight: A court may allow an intervener to submit written or oral submissions, but their involvement is closely tied to the issues already raised.

2. Procedural Requirements for Interveners

  • Drafting and Filing: The Supreme Court Rules and Civil Procedure Rules often stipulate formatting, length (e.g., not exceeding 20 pages), and timelines for filing submissions.
  • Bundle Preparation: Effective communication with other parties ensures the core bundle contains relevant material. Late intervention requires a standalone supplementary bundle to avoid disruption.

3. Strategic Considerations for Written Submissions

  • Clarity and Relevance: Submissions should be clear, concise, and targeted to address only the issues that justify intervention. Courts are wary of introducing new evidence or expanding the scope unnecessarily.
  • Key Questions for Drafting:
    • What is the relevant law?
    • How does that law apply to the case?
    • What specific arguments or precedents can reinforce your position?

4. Managing Costs and Pro Bono Representation

  • Your notes emphasize that the intervener bears its own costs, but as seen in your example from Green Action, the court often takes into account the intervener’s limited resources, especially if they act pro bono.

5. Draft Orders and Supporting Documentation

  • The sample draft orders and application forms (e.g., Form N244) provided in your documents are critical. These should always be filled precisely to meet court expectations, and your annotations rightly underline the importance of including a statement of truth.

6. Comparative and Foreign Legal Materials

  • When referencing foreign judgments or comparative law, permission may be required to attach supplementary submissions. This strategy should be carefully planned to avoid procedural objections or costs penalties.

7. Structure of Written Submissions

  • A strong submission typically follows this format:
    • Introduction: Briefly describe the organization’s expertise and relevance to the case.
    • Scope and Purpose: Define the specific legal or public interest issue being addressed.
    • Key Legal Arguments: Present a systematic analysis of the law and its application to the case.
    • Conclusion: State the remedy sought or the court’s expected action.

Additional Notes:

  • Justice Precedents Database: As highlighted in your notes, the Justice website maintains a database of useful precedents for interventions. This is an excellent resource when drafting model submissions or identifying case

Key Strengths of Google as an Intervener:

  1. Expertise in Technology and Data Regulation:
    • Google’s extensive experience in global data governance, privacy laws, and technological standards could uniquely assist the court in understanding complex data-driven markets.
    • Highlighting prior successful interventions, such as insights on competition in digital markets, would show its established credibility.
  2. Addressing Public Interest and Broader Impact:
    • As a major stakeholder in digital markets, Google’s intervention could shed light on how the court’s decisions might influence broader innovation and access to technology, aligning with public interest considerations.
  3. Clarifying Legal Issues with Market Definitions:
    • The materials emphasize the importance of defining “relevant markets” in competition cases. Google’s perspective could clarify how digital markets operate differently from traditional ones, influencing how dominance is assessed.
  4. Comparative Law and International Precedents:
    • Drawing on precedents and legal practices from other jurisdictions where Google has faced similar challenges could provide the court with valuable comparative insights.
  5. Efficiency of the Intervention:
    • Courts prefer interveners who contribute without delaying proceedings. Google could propose time-limited submissions or brief oral arguments, ensuring efficiency while emphasizing its points.
  6. Neutral Presentation:
    • By framing its input as impartial and focusing on helping the court grasp economic and technical intricacies, Google can counter potential criticism of self-interest.
  7. Public Policy Arguments:
    • Google’s arguments could stress how overregulation risks stifling innovation, harming not only businesses but also consumers and small enterprises reliant on digital platforms.

These arguments position Google as an asset to the court in addressing both the legal and practical implications of its rulings on digital markets. Let me know if you want detailed drafts of specific submissions!


To favor Google’s intervention or position in a competition-related matter, you can draw upon key arguments and insights:

1. Importance of Digital Markets and Gatekeepers

  • The Digital Markets Act (DMA) acknowledges the role of “gatekeepers” like Google in fostering fairness and contestability in digital markets. While the DMA aims to regulate these platforms, it also recognizes their essential role in connecting business users and end-users. This suggests that interventions must balance regulation with the benefits provided by such platforms​.

2. Contribution to Consumer and Market Efficiency

  • Google’s services, like Google Shopping and Search, often improve efficiency by providing a platform for competition among businesses and a better consumer experience. These efficiencies could be argued to outweigh any potential restrictions on competition, aligning with Article 101(3) of the Treaty, which allows for exemptions where efficiencies pass on a “fair share” of benefits to consumers​.

3. Precedents of Favorable Efficiency Claims

  • In the context of competition law, efficiency claims have been accepted as defenses in various cases. If Google can demonstrate that its practices lead to cost efficiencies, such as through innovative algorithms or improved distribution of services, these benefits might justify its conduct​.

4. Promoting Innovation and Economic Growth

  • Google’s role in innovation is a critical factor. Competition law has increasingly recognized that restrictions on dominant firms should not impede their ability to innovate, especially when their innovations bring broader economic benefits​.

5. Public Interest and Consumer Welfare

  • Google’s interventions can be framed as supporting the broader public interest, such as ensuring access to digital services, enhancing productivity, and contributing to economic resilience during crises. Highlighting how Google’s services serve the public and maintain consumer welfare may align with public interest objectives​​.

6. Global Competition Context

  • In light of global competition, Google can argue that stringent regulations might put it at a disadvantage against non-EU rivals, which could harm Europe’s competitive edge and digital sovereignty​.

The search results reveal several relevant insights for shaping an intervention in competition law cases involving Google. Here are key points and potential strategies:

1. Digital Markets Act (DMA) and Google’s Obligations

The EU’s Digital Markets Act (DMA) imposes specific obligations on digital “gatekeepers,” including Google, to foster fairness and contestability in digital markets. Investigations into Google’s practices under the DMA include:

  • Anti-steering practices in Google Play.
  • Self-preferencing in Google Search (favoring services like Google Shopping and Google Flights)​​.

2. Fines and Enforcement Actions Against Google

Google has faced substantial fines for anticompetitive practices:

  • €2.42 billion for favoring its own Google Shopping service.
  • €4.34 billion for imposing illegal restrictions on Android device manufacturers.
  • €1.49 billion for restricting publishers from displaying rival search ads​​.

These fines demonstrate the European Commission’s focus on ensuring competition and mitigating abuse of dominance.

3. Abuse of Dominance and Counterfactual Analysis

The concept of “abuse of dominance” under Article 102 TFEU requires both:

  • A structural element: a dominant position in the market.
  • A behavioral element: conduct that excludes competitors by means other than competition on the merits​​.

For interventions, understanding the counterfactual scenario (how the market would function absent Google’s conduct) is crucial. For instance, Ad Tech LLP’s case against Google emphasizes the need to assess counterfactuals to prove abuse in the digital advertising market​.

4. Google’s Anti-Competitive Practices in Ad Tech

Allegations include Google favoring its own ad tech services (publisher ad servers, SSPs, and DSPs) and harming competition. The class action highlights Google’s dominance and self-preferencing in ad tech, leading to billions in potential losses for publishers​​.

5. Potential Insights for Intervention

To maximize impact, your intervention can focus on:

  • Market Analysis and Evidence: Provide concrete examples of how Google’s practices harm competition and consumers, drawing from its history of fines and ongoing investigations.
  • Comparative and International Perspectives: Leverage findings from other jurisdictions, such as the French Competition Authority or the CMA, which have scrutinized similar conduct.
  • Consumer and Market Impact: Quantify harm to consumer welfare and market contestability due to Google’s practices.
  • Legal and Economic Expertise: Offer a detailed analysis of Google’s compliance (or non-compliance) with the DMA, Article 102 TFEU, and other applicable frameworks

I. Further Grounds to Strengthen Google’s Defense

1. Proportionality and Risk of Overregulation

  • Argument: Remedies like forced unbundling or heavy behavioral restrictions may be disproportionate and create a precedent of overregulation, harming innovation.
  • Support: Files emphasize how interventionist remedies could hinder efficiency and dynamic competition, leading to increased costs for publishers and reduced consumer choice. Highlight how regulation should balance intervention with market realities.

2. Limited Definition of Harm

  • Argument: The claimants fail to provide robust evidence of actual consumer harm, focusing on theoretical or speculative impacts.
  • Support: Use insights on procedural gaps in defining harm, emphasizing that speculative counterfactual scenarios (e.g., potential lower prices with increased competition) lack economic grounding.

3. Misdefined Market

  • Argument: The ad tech market includes significant competitors like Amazon, Meta, and Microsoft, challenging claims of Google’s dominance.
  • Support: Files show that claimants’ narrow definition of “open web display ads” misrepresents market dynamics. Highlight broader competition across integrated advertising ecosystems.

II. Justifications for COCOO’s Third-Party Intervention

1. Public Interest and Consumer Welfare

  • Argument: COCOO brings a unique perspective on protecting consumer welfare and innovation in the UK ad tech market.
  • Support: Files note that third-party interveners must provide a distinct contribution. Emphasize COCOO’s focus on balancing effective competition with economic growth and maintaining consumer benefits derived from Google’s ecosystem.

2. Representation of Broader Stakeholder Interests

  • Argument: As a consumer and business association, COCOO represents the interests of smaller UK publishers, SMEs, and consumers reliant on Google’s services.
  • Support: EU case law and procedural rules permit associations representing a collective interest to intervene, particularly when their members would individually have sufficient interest.

3. Economic and Policy Implications for the UK

  • Argument: A negative outcome could deter foreign investment, disrupt the UK’s digital economy, and reduce its global competitiveness.
  • Support: Emphasize the potential chilling effect of overly interventionist antitrust policies on digital markets, as outlined in the files.

4. Procedural and Substantive Compliance

  • Argument: COCOO satisfies procedural requirements for interveners, including demonstrating a legitimate interest in the case and its outcomes.
  • Support: Refer to recital 27(3) of Regulation 1/2003 and relevant case law affirming the right of business associations to intervene when they represent broader economic and social concerns.

III. Proposed Alternative Remedies

1. Transparency and Behavioral Remedies

  • Proposal: Increased transparency in Google’s pricing and auction mechanisms, monitored by third-party auditors.
  • Justification: Proportionate remedies align with EU and UK competition law, addressing concerns without harming market efficiencies.

2. Commitments over Structural Remedies

  • Proposal: Google could offer binding commitments to ensure fair access to ad tech tools and prevent foreclosure.
  • Justification: Files underscore that structural remedies like unbundling risk undermining Google’s efficiency-enhancing integration, while commitments can address concerns more flexibly.

IV. Insights on Procedural Rights

1. Strengthening Procedural Position

  • Insight: The files highlight that third-party interveners can strengthen their procedural rights by demonstrating how their legitimate interests are affected.
  • Action Plan: COCOO should focus on how its intervention will provide a balanced view on remedies, emphasizing impacts on small publishers and consumers.

2. Strategic Timing

  • Insight: Applications to intervene must be filed before the final determination of the case.
  • Action Plan: Ensure COCOO’s application is timely, clearly outlining the association’s distinct and valuable contribution to the proceedings.

These arguments


I’ll carefully review all relevant content from the files and notes uploaded thus far to identify specific points or arguments that could strengthen our position for being accepted as a third-party intervener in favor of Google. I will provide a comprehensive breakdown and tailored insights shortly.

Insights for Third-Party Intervention in Favor of Google

Based on a thorough review of all uploaded files and additional materials, here are key insights to support COCOO’s application as a third-party intervener in favor of Google in the UK Court of Appeal case:


1. Novel Perspective: Public Interest in Preserving Innovation

  • Insight: The intervention can highlight the risk that overregulation or improperly defined market dominance could stifle innovation, which is crucial for a dynamic and competitive ad tech sector.
  • Argument: Emphasize how Google’s technological advancements and integration in the ad tech ecosystem have benefitted UK publishers, advertisers, and ultimately consumers by providing more efficient services and lowering costs. Remedies should not harm these public benefits.

2. Data Economy and Consumer Choice

  • Insight: Data is a non-rival resource, and efficient use of it is vital for the UK’s position in the global digital economy.
  • Argument: Google’s practices allow for effective competition in a data-driven market. Highlight that interventionist remedies may inadvertently increase costs for smaller UK publishers and businesses, reduce consumer choice, and disrupt the data economy.

3. Two-Sided Market Dynamics

  • Insight: Google operates in a two-sided market, balancing the interests of publishers and advertisers.
  • Argument: Courts and regulators must carefully consider the positive externalities of Google’s integrated ad tech model, which reduces inefficiencies and provides tools that small publishers cannot afford to build independently. Fragmentation risks harming these interlinked parties.

4. Potential Harm to Small Businesses

  • Insight: Many UK small and medium-sized enterprises (SMEs) rely on Google’s ad tech for affordable and targeted advertising.
  • Argument: Highlight the unintended consequence of reducing SMEs’ ability to compete effectively if remedies limit Google’s offerings or increase compliance costs. This would negatively impact the broader UK economy.

5. Market Definition and Competitive Landscape

  • Insight: The definition of the “relevant market” is critical and often debated.
  • Argument: Argue that the market is broader than just open web display advertising and includes competition from other tech giants (e.g., Meta, Amazon, Microsoft). Misdefining the market could lead to inaccurate assessments of market power.

6. Consumer Benefits of Economies of Scale and Scope

  • Insight: Google’s scale enables cost-effective innovations and consumer benefits.
  • Argument: The integrated stack has fostered a more competitive environment by driving down advertising prices and improving quality. Remedies that disintegrate this could lead to higher prices for UK consumers.

7. Legal Precedents and Procedural Justice

  • Insight: Reliance on prior cases like Ohio v. American Express (emphasizing net market effects) can strengthen Google’s defense.
  • Argument: Interveners can shed light on relevant UK/EU legal principles that stress balancing anti-competitive concerns with consumer and market benefits.

8. Impact on UK Digital Competitiveness

  • Insight: A decision against Google may hinder the UK’s global standing in the digital economy.
  • Argument: Stress that an unfavorable judgment could deter investment and innovation in the UK tech sector, a critical growth area post-Brexit.

Practical Steps for Intervention

  • Unique Contribution: COCOO should emphasize it represents interests beyond Google’s – such as protecting SMEs, safeguarding innovation, and fostering a balanced digital economy.
  • Propose Balanced Remedies: Suggest alternative, less intrusive remedies (e.g., commitments to increased transparency) that maintain market efficiency while addressing competition

 

 



New Insights to Strengthen Google’s Defense from the Final File Review

Here are further insights derived from the uploaded documents to reinforce Google’s defense in the ad tech case:


1. Competition Policy Balances Efficiency Over Perfect Competition

  • Insight: The document emphasizes that UK competition law aims to protect effective competition (promoting economic efficiency) rather than enforcing perfect competition, which lacks innovation incentives​.
  • Defense: Google’s vertical integration enhances both allocative and productive efficiency, providing better services at lower costs. Remedies that fragment the ecosystem could move the market toward inefficiency and harm consumer welfare.

2. Dynamic Efficiency and Innovation Incentives

  • Insight: Perfect competition stifles dynamic efficiency by discouraging investment in R&D and innovative product differentiation​.
  • Defense: Argue that Google’s dominant position has driven dynamic efficiency, facilitating the development of innovative tools for publishers and advertisers. Remedying this could slow innovation, negatively impacting the UK’s competitive position in global digital markets.

3. Economic Welfare Gains from Vertical Integration

  • Insight: Vertical integration often generates economic welfare (EW) gains by reducing transaction costs and preventing duplication of effort​.
  • Defense: Highlight how Google’s integrated ad tech stack improves market functioning and reduces inefficiencies, benefiting publishers, advertisers, and consumers alike. Fragmentation risks higher costs and inefficiencies.

4. Incompatibility of Static Models with Digital Markets

  • Insight: Static models of competition fail to capture the complexities and network effects of digital markets​.
  • Defense: Critique the claimants’ reliance on static counterfactuals, arguing they overlook network effects and fail to account for the interconnected nature of digital services provided by Google.

5. Role of Economies of Scale and Scope

  • Insight: Economies of scale (cost reduction through increased production) and scope (efficiency from offering multiple related services) are critical to market efficiency​.
  • Defense: Emphasize that Google’s integration allows for economies of scale and scope, enabling smaller publishers and advertisers to access sophisticated tools they couldn’t afford independently


New Insights to Strengthen Google’s Defense

After analyzing all the uploaded files, here are refined insights to bolster Google’s defense against claims of anti-competitive behavior in the ad tech market:


1. Differentiation from Cartel Behavior

  • Insight: Cartel arrangements (e.g., price-fixing, bid-rigging, or market sharing) involve collusive agreements between competitors to distort competition​.
  • Defense: Emphasize that Google’s practices, such as unified auction models, are pro-competitive and aimed at improving market efficiency rather than suppressing competition. No evidence suggests collusion or coordinated behavior with rivals.

2. Dynamic Efficiency and Innovation in Digital Markets

  • Insight: Governments often tolerate certain vertical or integrated practices when they enhance dynamic efficiency and promote innovation​.
  • Defense: Highlight Google’s investment in innovation, particularly in AI-powered ad tools, which benefits advertisers, publishers, and consumers. Remedying integration could stifle innovation, undermining the UK’s digital economy.

3. Consumer Welfare Beyond Price Effects

  • Insight: The consumer welfare test extends beyond price considerations to encompass innovation, quality, and service availability​.
  • Defense: Demonstrate that Google’s practices have resulted in free services for consumers (e.g., Google Search, Gmail), high-quality ad placements, and better targeting, all of which improve consumer experiences without increasing costs.

4. Market Definition and Contestability

  • Insight: Market power depends on the definition of the relevant market. The hypothetical monopolist test includes supply-side substitution​​.
  • Defense: Argue that the claimants’ narrow market definition ignores significant competition from Meta, Amazon, and Microsoft. Present evidence of low entry barriers and vibrant competition in the broader ad tech market.

5. Public Interest in Digital Sovereignty and Global Competitiveness

  • Insight: Governments prioritize public interest considerations, such as maintaining digital sovereignty and ensuring global competitiveness​.
  • Defense: Highlight how overregulation could undermine the UK’s ability to compete in global digital markets, discouraging foreign investment and technological advancements.

6. Efficient Use of Data as a Competitive Advantage

  • Insight: Data-driven platforms enhance advertiser ROI and publisher revenues by optimizing ad targeting​.
  • Defense: Stress that Google’s data usage creates a more competitive ecosystem by reducing waste and improving the relevance of ad placements. Remedies that restrict data integration could increase costs and reduce effectiveness.

7. Alternatives to Structural Remedies

  • Insight: Behavioral remedies, such as increased transparency and third-party audits, can address concerns without disrupting market efficiencies​.
  • Defense: Propose proportionate remedies that preserve Google’s ability to innovate while improving accountability, avoiding the risks of market fragmentation.

8. Economic Impact of Overregulation

  • Insight: Overregulation can reduce allocative efficiency and discourage investment in the tech sector​.
  • Defense: Argue that remedies requiring unbundling would impose high compliance costs, potentially driving innovation and capital to less regulated jurisdictions, harming the UK economy.

9. Precedents Favoring Pro-Competitive Justifications

  • Insight: Precedents, such as Microsoft’s bundling case, suggest that integration isn’t inherently anti-competitive unless consumer harm is proven​.
  • Defense: Point out that Google’s vertical integration is justified by efficiencies and cost savings, with no demonstrable consumer harm.

10. Misalignment with Global Competition Policies

  • Insight: Divergent regulatory approaches could result in policy fragmentation​.
  • Defense: Emphasize the need for the UK’s competition policies to align with international standards to avoid disadvantaging its tech industry


New Insights to Strengthen Google’s Defense

Based on the comprehensive review of the attached files and our earlier discussions, here are key insights and strategies that can bolster Google’s defense:


1. Economic Welfare and Consumer Benefits (Motta’s Total Welfare Standard)

  • Insight: Motta highlights that competition policy should aim to maximize total welfare (sum of consumer and producer surplus), not just consumer welfare​. Google’s integration provides significant efficiency gains, lowering costs for advertisers and benefiting consumers indirectly by subsidizing free services (e.g., Search, Maps).
  • Defense: Argue that unbundling Google’s ad tech stack may reduce total welfare by increasing inefficiencies, disrupting cross-subsidies, and raising costs for businesses and consumers​.

2. Vertical Integration Enhances Efficiency

  • Insight: Vertical integration often eliminates the “double marginalization” problem and reduces transaction costs​.
  • Defense: Demonstrate how Google’s integration of demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges increases market efficiency, enhances service quality, and drives innovation, which benefits the entire ecosystem​.

3. Buyer Power as a Constraint on Market Power

  • Insight: Motta discusses how buyer power can limit a seller’s market power, particularly in concentrated buyer markets​.
  • Defense: Highlight the bargaining power of major advertisers (e.g., large retailers and media conglomerates) who can switch to alternative ad platforms, constraining Google’s ability to exercise market power​.

4. Counterfactuals and Ineffective Remedies

  • Insight: Claims of harm rely on speculative counterfactual scenarios that assume higher competition and lower prices without Google’s practices​.
  • Defense: Critique the methodological flaws in the claimants’ counterfactuals, showing that unbundling could lead to fragmented systems, higher prices, and reduced market efficiency, contrary to the goals of competition policy​.

5. Low Barriers to Entry in Ad Tech

  • Insight: Motta emphasizes that ease of entry reduces concerns about market power​.
  • Defense: Present evidence of low barriers to entry in digital advertising, including the presence of alternative platforms (e.g., Amazon, Meta), which maintain competitive pressure on Google​.

6. Pro-Competitive Effects of Auction Mechanisms

  • Insight: Google’s unified auctions and transparent pricing mechanisms improve efficiency and reduce information asymmetry​.
  • Defense: Argue that these mechanisms have democratized access to sophisticated advertising tools for smaller players, fostering competition among advertisers and benefiting consumers​​.

7. Inapplicability of Predatory Pricing Frameworks

  • Insight: Motta notes that accusations of predatory pricing require proof of prices below average variable costs and intent to exclude rivals​.
  • Defense: Show that Google’s pricing strategies are above cost and driven by competitive efficiency, rather than exclusionary intent​.

8. Network Effects and Innovation

  • Insight: Network effects in digital markets enhance innovation by attracting more advertisers and publishers, creating a self-reinforcing cycle​.
  • Defense: Highlight that Google’s dominance stems from its investment in innovative technologies, benefiting the ad tech market through better-targeted ads and reduced costs​.

9. Misalignment with Broader Economic Goals

  • Insight: Excessive intervention risks undermining broader industrial and trade policy goals​.
  • Defense: Stress that the UK’s economy relies on a strong digital sector; overregulation could deter investment and stifle innovation, harming the UK’s global competitiveness​.

10. Alternative Remedies as Proportionate Solutions

  • Insight: Behavioral remedies (e.g., increased transparency, third-party audits) can address competition concerns without disrupting efficiencies​.
  • Defense: Propose alternative, proportionate remedies that preserve Google’s ability to deliver integrated services while addressing the Tribunal’s concerns​.

 

i ask:
now, in particular for the relevant UK markets and industry, how would the UK competition , competition law, competition policies, and economy, be affected, if Google loses this case?

Impacts on the UK Markets, Competition Law, Policies, and Economy if Google Loses

If Google loses this case and severe remedies, such as unbundling or behavioral restrictions, are imposed, the UK markets, competition law, and economy would likely experience significant changes. Here’s how:


1. Impact on the UK Digital Advertising Market

Market Fragmentation

  • Effect: Structural remedies like unbundling could lead to a fragmented market where publishers and advertisers must rely on multiple, less integrated platforms.
  • Consequence: Increased complexity and higher operational costs for UK businesses, disproportionately affecting small and medium-sized enterprises (SMEs) that lack resources to manage fragmented ad tech tools​​.

Loss of Efficiency and Innovation

  • Effect: Google’s integrated ad tech stack currently drives efficiency and innovation in ad placement and targeting.
  • Consequence: UK advertisers and publishers may face slower technological advancements, reducing their ability to compete globally​​.

2. Impact on UK Publishers

Reduced Revenue for Small Publishers

  • Effect: Small UK publishers depend on Google’s tools to maximize their advertising revenue.
  • Consequence: Loss of Google’s integrated services could reduce publisher revenues, harming content diversity and the financial viability of niche or regional publishers​​.

Increased Dependence on Third Parties

  • Effect: Without Google’s integration, publishers would need to contract with multiple intermediaries.
  • Consequence: This could lead to increased dependence on non-UK service providers, weakening the UK ad tech sector’s competitiveness​​.

3. Impact on Competition Law and Policy in the UK

Overregulation Concerns

  • Effect: A victory for the claimants could set a precedent for stricter regulation of digital platforms, potentially discouraging innovation and investment in the UK tech sector.
  • Consequence: UK competition law risks becoming overly interventionist, deviating from its historically balanced approach of fostering competition without stifling efficiency​​.

Increased Litigation and Uncertainty

  • Effect: A ruling against Google may embolden similar collective actions against other large tech companies in the UK.
  • Consequence: This could create a litigation-heavy environment, deterring global firms from operating in the UK due to heightened legal risks​.

4. Impact on the UK Economy

Reduced Global Competitiveness

  • Effect: The UK ad tech market is a key driver of digital innovation and a hub for international advertising.
  • Consequence: Overregulation or market fragmentation could reduce the UK’s global attractiveness as a center for ad tech, leading to lost investments and slower economic growth​​.

Economic Burden on Businesses

  • Effect: SMEs and startups, which rely heavily on affordable and accessible digital advertising, may face increased costs and reduced efficiency.
  • Consequence: This could stifle entrepreneurship and innovation in the UK, hindering broader economic development​​.

5. Potential Policy Shifts

Shift Toward More Interventionist Policies

  • Effect: A victory for the claimants could embolden the Competition and Markets Authority (CMA) to adopt a more interventionist stance, seeking remedies that prioritize market structure over efficiency.
  • Consequence: Such a shift may lead to overreach in regulating digital platforms, potentially misaligning UK competition policy with global norms​​.

Impact on Consumer Welfare Standards

  • Effect: Competition law in the UK traditionally focuses on consumer welfare, balancing innovation and fair competition.
  • Consequence: Remedies that reduce efficiency and increase costs for businesses could harm consumers through higher prices and fewer choices​​.

Conclusion

If Google loses, the UK could face significant challenges in maintaining its global leadership in digital advertising and innovation. A fragmented ad tech market, reduced efficiency, and increased regulatory uncertainty could harm businesses, consumers, and the economy.


if Google Loses the Ad Tech Case

Based on the review of all uploaded files and our conversation, here’s a list of positive externalities associated with Google’s ad tech ecosystem that could be negatively impacted if the claimants prevail, particularly if structural remedies like unbundling are imposed:


1. Lower Costs and Increased Access for Small Publishers

  • Current Benefit: Google’s integrated ad tech stack reduces the complexity and cost of accessing ad services for small publishers. It provides tools like Ad Manager, which bundle multiple services, minimizing the need for smaller players to contract with multiple intermediaries.
  • Potential Loss: Without Google’s integration, small publishers may face higher costs and greater technical barriers, reducing their ability to compete effectively​​.

2. Efficiency Gains from Vertical Integration

  • Current Benefit: Google’s vertical integration reduces transaction costs and speeds up real-time bidding (RTB) processes, benefiting both publishers and advertisers by ensuring quick, efficient ad placements.
  • Potential Loss: Fragmenting Google’s stack could reintroduce inefficiencies, such as higher latency in auctions and increased transaction costs, negatively affecting market participants​​.

3. Innovative Ad Formats and Targeting Capabilities

  • Current Benefit: Google’s advanced data-driven ad targeting improves ad relevance, leading to higher click-through rates and better return on investment for advertisers. This innovation is particularly beneficial for niche advertisers and publishers.
  • Potential Loss: Dismantling Google’s stack may slow innovation in ad targeting and diminish the availability of sophisticated tools for smaller publishers and advertisers​​.

4. Consumer Privacy Protections

  • Current Benefit: Google’s centralized system ensures that data sharing is kept within a controlled environment, reducing risks associated with third-party data handling.
  • Potential Loss: Forced unbundling could increase reliance on multiple third-party providers, heightening the risk of data breaches and undermining consumer privacy​​.

5. Cross-Subsidization of Free Consumer Services

  • Current Benefit: Revenue from Google’s ad business subsidizes free services like Google Search, Gmail, YouTube, and Maps, which deliver immense value to consumers.
  • Potential Loss: Reduced ad revenues could limit Google’s ability to maintain and improve these free services, negatively impacting consumers globally​​.

6. Increased Competition for Traditional Media

  • Current Benefit: Google’s ad tech solutions enable online publishers to compete effectively with traditional media by monetizing digital content.
  • Potential Loss: Higher operational costs or reduced access to Google’s tools could weaken online publishers, reducing competition and diversity in the media landscape​​.

7. Standardization and Industry Best Practices

  • Current Benefit: Google’s dominant position has set benchmarks for transparency, efficiency, and technical standards in the ad tech ecosystem.
  • Potential Loss: Fragmentation of Google’s stack could lead to inconsistent standards, reducing interoperability and creating confusion in the ad tech market​​.

8. Global Competitiveness of the UK Ad Tech Sector

  • Current Benefit: Google’s presence strengthens the UK’s digital economy by attracting advertisers and facilitating cross-border transactions.
  • Potential Loss: Overregulation or forced divestitures could discourage innovation and investment, putting the UK at a competitive disadvantage globally​​.

9. Support for Niche and Specialized Content

  • Current Benefit: Google’s ad tools allow niche publishers (e.g., blogs, specialized news sites) to monetize their content effectively, promoting content diversity.
  • Potential Loss: Without Google’s support, these smaller publishers may struggle to sustain operations, leading to reduced content diversity​.

10. Reduction in Fraud and Malpractice in Digital Advertising

  • Current Benefit: Google invests heavily in anti-fraud mechanisms to ensure the integrity of its ad platform, protecting both advertisers and publishers from invalid traffic and fraudulent activities.
  • Potential Loss: A fragmented ecosystem could weaken these protections, increasing the prevalence of ad fraud and reducing trust in digital advertising​.

Conclusion

The above externalities highlight the broader economic, social, and technological benefits of Google’s integrated ad tech ecosystem. These positive outcomes could be jeopardized by structural remedies, adversely affecting not only Google but the entire digital economy. COCOO could leverage these points to advocate for proportionate, innovation-friendly remedies.


Remedies Sought by the Claimants

Based on the claim form and other documents​​, the Ad Tech Collective Action LLP is seeking the following remedies:

  1. Damages:
    • Compensation for loss and damage allegedly suffered by publishers and publisher partners due to Google’s anticompetitive conduct in the ad tech sector.
    • The claim estimates losses between £4.8 billion and £13.2 billion, depending on the methodology and inclusion of umbrella effects​.
  2. Interest:
    • Compound interest on damages as part of the compensation, or alternatively, simple interest under applicable law​.
  3. Injunctive Relief:
    • Structural or behavioral remedies to prevent Google from continuing the alleged abusive practices, such as:
      • Unbundling Google’s ad tech stack (e.g., separating AdX from DFP).
      • Imposing restrictions on self-preferencing practices.
      • Requiring greater transparency in auction processes​.

Alternative Remedies Favorable to Google

To mitigate the risks associated with severe remedies, COCOO can propose alternative, less intrusive remedies that address the competition concerns while preserving Google’s operational efficiencies. These include:

1. Increased Transparency Measures

  • Proposal: Implement mandatory reporting on auction processes, including data on bids, winning prices, and how decisions are made within Google’s ad stack.
  • Advantage: Transparency reduces perceptions of unfairness while maintaining Google’s integrated systems​​.

2. Third-Party Audits and Monitoring

  • Proposal: Allow periodic third-party audits of Google’s adtech operations to ensure compliance with competition laws.
  • Advantage: Demonstrates accountability and fairness without requiring operational separation​​.

3. Non-Discriminatory Access to Ad Tools

  • Proposal: Offer non-Google SSPs and DSPs fair and non-discriminatory access to Google’s ad tools under clearly defined conditions.
  • Advantage: Addresses concerns about foreclosure without dismantling Google’s vertical integration​​.

4. Commitments on Pricing and Data Usage

  • Proposal: Commit to standardized and transparent pricing for access to Google’s ad services and ensure user data is used solely to enhance ad targeting within agreed parameters.
  • Advantage: Mitigates concerns over data-driven advantages while preserving Google’s competitive edge​​.

5. Code of Conduct for Ad Tech Markets

  • Proposal: Develop and adhere to a code of conduct, co-created with industry stakeholders, to promote fair competition and best practices in the ad tech market.
  • Advantage: Promotes industry-wide standards while avoiding stringent regulatory intervention​.

6. Separation of Auction Data and Business Data

  • Proposal: Introduce internal firewalls to separate data used for auction processes from data used for Google’s commercial strategies.
  • Advantage: Addresses data-related competition concerns without requiring a full unbundling​.

7. Behavioral Remedies Over Structural Remedies

  • Proposal: Commit to behavioral changes, such as refraining from specific types of self-preferencing, instead of structural remedies like unbundling.
  • Advantage: Allows Google to maintain its business model while addressing competitive concerns in specific areas​​.

Summary of Alternative Remedies

These alternatives aim to balance the Tribunal’s competition objectives with Google’s operational efficiency, innovation potential, and market presence. By framing these proposals as constructive solutions, COCOO can position Google as a cooperative actor committed to fair competition while safeguarding its integrated ecosystem. Let me know if you need detailed drafting of these proposals.

Continue reading →

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SA.complaint.FORM

Here’s a draft outline of a basic text for your State aid complaint, combining information from the uploaded form and the provided text:

[Your Name and Contact Information]
[First Name, Last Name, Address, Email, Phone]

Subject: Complaint Concerning Alleged Unlawful State Aid

To:
European Commission
Directorate General for Competition
State aid Registry
B-1049 Brussels, Belgium
Email: stateaidgreffe@ec.europa.eu


Complaint Details

  1. Information About the Alleged Aid
    a. Description: [Briefly describe the alleged State aid measure, such as loans, grants, or tax incentives.]
    b. Purpose: [Explain what the aid is intended for, if known.]
    c. Amount: [Include the total amount or an estimate.]
    d. Beneficiary: [Specify the name and activities of the organization receiving the aid.]
    e. Date: [Indicate when the aid was granted, if known.]
    f. Status: [Was the aid notified to the European Commission, and if so, was it approved or implemented without respecting conditions?]
  2. Grounds for Complaint
    • Use of Public Resources: [Explain how State resources are involved and why the measure is attributable to the public authorities.]
    • Selectivity: [Describe how the aid favors specific undertakings or goods.]
    • Economic Advantage: [Explain how the aid provides an advantage to the beneficiary.]
    • Distortion of Competition: [Detail how this measure distorts or threatens to distort competition.]
    • Effect on Trade: [Explain how the aid impacts trade between Member States.]
  3. Legal Basis
    • The aid contravenes Article 107(1) of the Treaty on the Functioning of the European Union (TFEU) as it distorts competition and affects trade between Member States.
  4. Impact on Complainant
    • [Explain why and how the alleged aid affects your competitive position or that of the entity you represent.]
  5. Supporting Evidence
    • [Attach relevant documents, such as press releases, financial records, or evidence of the alleged aid.]
  6. Confidentiality Request (if applicable)
    • [Indicate if any parts of your complaint should remain confidential, along with reasons.]
  7. Prior Actions
    • [List any previous correspondence with the Commission, national authorities, or courts about this issue.]

Declaration
I hereby declare that all information provided is accurate and in good faith.

[Place, Date, and Signature]


 

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BUTTONS

 < :)             BUTTONS                        

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COCOO O2.COMPLAIN V EU.ACTS

The time limit to submit a complaint (formally called an action for annulment) to  (GCEU) is 2 months and 10 days from the date of publication of the decision or notification to the affected party. Difference Between a Complaint (Annulment Action) and an Appeal

  1. Complaint=Annulment Action (Article 263 TFEU):
    • Filed directly with the General Court to annul a specific *EU.ACT (ex the EC decis approving the Bulgarian sa scheme).
    • Grounds include:  Lack of competence; Breach of procedural requirements; Misuse of powers; Violation of EU law
    • If successful, the decision is annulled and rendered void.
  2. Appeal (Article 256 TFEU):
    • If the General Court issues a judgment on the annulment action, the losing party may appeal the decision to the Court of Justice of the European Union (CJEU).
    • Appeals are limited to legal grounds (e.g., errors of law in the General Court’s decision).
    • Time Limit for Appeal: 2 months from the notification of the General Court’s judgment.

A complaint against the Commission’s decision can be brought on the following grounds:

  1. Lack of Competence: The Commission acted outside its legal authority.
  2. Infringement of Essential Procedural Requirements: The approval process was flawed (e.g., insufficient assessment, lack of transparency).
  3. Breach of EU Law: The decision violates substantive or procedural EU law.
  4. Misuse of Powers: The Commission acted with improper motives or in bad faith

*EU.ACT:

Under Article 263 of the Treaty on the Functioning of the European Union (TFEU), certain EU acts can be challenged via an action for annulment before the General Court of the European Union (GCEU). The provision outlines which acts can be subject to judicial review. Here’s the complete list:


1. Legislative Acts

  • These are laws adopted by the European Parliament and the Council following the legislative procedure (ordinary or special).
  • Examples: Regulations, directives, and decisions adopted as formal legislation.

2. Acts of EU Institutions, Bodies, Offices, or Agencies

  • Non-legislative acts adopted by:
    • European Commission (e.g., state aid approvals, competition decisions).
    • Council of the European Union (e.g., decisions on sanctions).
    • European Parliament (e.g., resolutions or administrative acts).
    • European Central Bank (ECB) (e.g., monetary policy decisions).
    • European Union agencies or bodies (e.g., ECHA, ESMA, EFSA).
  • These acts must produce legal effects for third parties.

3. Decisions Addressed to Specific Persons

  • Individual decisions directly affecting Member States, companies, or individuals.
  • Examples:
    • A Commission decision approving state aid for a specific Member State (like Bulgaria’s €590 million grant).
    • Decisions imposing fines on companies for violating competition law.

4. Acts of General Application

  • These are regulations, directives, or decisions that are not addressed to specific individuals but affect them indirectly.
  • They must:
    • Produce binding legal effects.
    • Be of general application across the EU or a sector.
  • Examples: General regulations on renewable energy targets, climate action policies, or financial regulations.

5. Acts Adopted by Bodies that Infringe Procedural Rules

  • Acts that were adopted without following the required legal procedure.
  • Example: A decision taken by the Commission without adequate consultation or transparency.

Acts That Cannot Be Challenged

  1. Preparatory Acts: Acts leading up to the adoption of final measures (e.g., draft proposals).
  2. Recommendations and Opinions: These are non-binding instruments.
  3. Internal Acts: Measures with no legal effects outside the EU institution.

Summary Table: EU Acts Subject to Complaint

Category Examples
Legislative Acts Regulations, directives, decisions adopted under legislative procedures.
Acts of EU Institutions Commission decisions on state aid, competition, sanctions, or approvals.
Decisions Addressed to Specific Persons Fines for companies, approval of specific projects or national schemes.
Acts of General Application Rules with binding effects on industries, citizens, or the market.
Procedurally Flawed Acts Acts adopted without proper consultation or due process.

To challenge any of the above acts, it must produce legal effects and directly impact the applicant.


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MYCHATS

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